Shops and malls try to capitalize on holiday Black Friday promotions

Many antiques and collectibles shops are taking advantage of the holiday season and encouraging shoppers to think antique on Black Friday.

Black Friday has served as the unofficial beginning of the Christmas season at least since the start of the modern Macy’s Thanksgiving Day Parade in 1924. The term can be traced back to the 1960s. Retailers use the term to in which they go from operating “in the red” to being “in the black” (turning a profit). The tradition is prompting several shops to hold open houses or storewide sales to attract customers.

The Yellow Garage Antiques Marketplace of Mullica Hill, N.J., will hold a Black Friday sale and open house on Nov. 27. The store is staying open late, from 11 a.m.-7 p.m. so that many of the 35 dealers will be on hand with fresh merchandise and special price considerations.

Quimper ceramics expert and author Joan Datesman of Annapolis, Md., will be signing copies of her book “Collecting Quimper” and will be answering questions on the subject. Datesman has recently joined the group shop and keeps a showcase stocked with many examples of the colorful French ceramics. The special sale will even have live music and refreshments. 

Many Yellow Garage dealers set up at regional and national antiques shows and the shop promotes itself as having “show quality” merchandise within the shop’s 6,500 square feet and a good weekly turnover of high-quality goods. Some of these show dealers who sell at the 6,500 square foot shop include Elizabeth Ayscough of Chadds Ford, Pa.; Gordon and Normandy Schell of Absecon, N.J.; Herman Woolfrey of West Chester, Pa.; Susan Golashovsky of Doylestown, Pa., Sam and Brenda Priem of Fairton, N.J.; Anthony Puca of Me ‘n My Partner Antiques.

The Avonlea Antique Mall in Jacksonville, Fla., is also holding a Black Friday sale. Its Web site says shopping is better there because there’s “no bouncing from store to store, no getting up at 4 a.m. for deals, no parking hassles, no lack of variety and quality.”

The sale at Avonlea runs from Nov. 25-30, with the shop closed on Thanksgiving Day.

In Wilmington, N.C., Auction Orange is holding a special live on-site furniture, antiques and collectibles auction on Black Friday.

With a tag line of “Who needs the Mall? Come shop for the items you want,” the sale includes Confederate paper money, antique firearms, Flow Blue, toy trains and even comic books.

A Web page for Auction Orange can be found online at


*Great Books, CDs, Price Guides & More
*Share YOUR Thoughts in the Antique Trader Forums
*Check out our FREE Online Classified Ads
*Sign up for your FREE e-mail newsletter
*Visit the Antique Trader blog for the latest news and views from the Antique Trader editors
*Enter the Antique Trader Treasure Hunt Sweepstakes