Citing a need to be more competitive and meet changing needs in the marketplace, Atlantique City will hold its annual spring show and drop the fall edition starting in 2009.
The change was announced in a letter from show management to dealers during the recent fall show Oct. 18-19 at the Atlantic City Convention Center.
“Just as you have studied your business this year to become more competitive, we have evaluated Atlantique City and its role in the market in 2009,” the letter stated. “As a result we have decided to return Atlantique City to its original once-a-year schedule. Our next show will be March 28-29, 2009 and we look forward to March-dated shows going forward.”
It continued, “We believe holding Atlantique City once a year will renew interest in the show from collectors and dealers over the long term. It will solidify Atlantique City as the destination show it is and help dealers maximize their investment in exhibiting here. This decision does not tarnish the gains we made and the customers we brought you this fall. Our marketing plan is bringing thousands of new customers, and new dealers are trying the show.”
The show, produced by F+W Media, was founded in 1986 and began as an annual event held in March.
“The announcement that we were returning to the one big show a year format was met by exhibitors with understanding and optimism,” says Atlantique City Show Producer Eric Bradley. “Presenting a single show allows us to focus energy and resources on creating one, very dynamic show per year – a not-to-miss event. Our exhibitors showed that they agreed by getting their contracts to us before they left the show. And, my phone has been ringing off the hook with folks who want to come back.”
For more information about Atlantique City, visit www.atlantiquecity.com.
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