Holly Hobbie celebrates simpler times

at0623-holly-hobbie-DSCN0977.jpgIn this week’s issue you’ll find a feature on what I considered to be a contemporary sliver of the doll-collecting field: Holly Hobbie. Although this character was not on my radar before writer Jim Cihlar suggested it, it’s easy to see why people are giving the 1970s simple-living poster child a second look. The girls who loved Holly as a child are now in their late 30s or early 40s; her message of a slower lifestyle is an escape from the always-on, wired world.

The character is a bona fide non-commercial, commercial success. She didn’t have a Saturday morning cartoon show, rather she got her start on the front of greeting cards. As a father to three, it would be unheard of today for a child’s pop culture icon to come from anywhere but YouTube or the myriad of children-oriented cable television channels.

Dealers would be wise to look at the 1970s in a new light. The decade that brought us Star Wars, bell-bottomed pants and lava lamps may be a lucrative source of new collectibles for a maturing customer base.

Congratulations

Jeff Deane of McFarland, Mich., is the winner of the Antique Trader Treasure Hunt Memorial Day reference library. He wins copies of Civil War Collectibles, Vietnam War Collectibles, World War II Collectibles.

Don’t miss the special June sweepstakes to promote the Red Wing Collector Society’s National Convention July 8-10 in Red Wing, Minn. The prize package includes a one-year membership in the RWCS, which includes the official newsletter, a rare 2009 RWCS convention commemorative advertising bean pot and a 2010 RWCS convention commemorative.

Learn more about our online-only sweepstakes at www.AntiqueTrader.com/Sweepstakes.

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