The National Auctioneers Association held their International Auctioneers Conference in Nashville, Tenn., July 9-12. Winners of the marketing competition were recognized at the conference. For the third year in a row, Rich Penn Auctions received a first place catalog award.
The 100-page four color catalog was produced for the liquidation auction of the Lewis Sundries Drug Store and the Country Relics Museum Collection. Both antique collections were from Iowa and the sale was held in Des Moines, Iowa, Nov. 2-4, 2007.
The marketing competition is open to all NAA members worldwide and over 1,300 entrees were judged for marketing awards.
“We believe our catalogs are the most important part of our branding mix,” said Penn. “That’s what our bidding clients buy from and that’s where our consignors first see their possessions presented for sale. That’s why we continue to invest time and money in doing the best job possible. What we offer to the market has to look as good as it possibly can if we expect our consignors to get the highest return. So it means a great deal to us when our contemporaries appreciate the extra effort we make in the presentation of our business.”
Penn’s company specializes in high quality antique auctions of Country Store, Advertising, Coin-Operated Machines and related antiques. Those collections come from all over the U.S. and they attract bidders from across the globe, with their latest auction having bidders from 25 countries. They conduct just two auctions a year: one event in the spring and the other in the fall.
Their next auction, scheduled to take place in Des Moines, Iowa, at the Iowa State Fairgrounds Nov. 1-2, will feature several related quality collections. For more information contact: Rich Penn Auctions, 319-291-6688, or visit www.richpennauctions.com.