LOS ANGELES — Arts organizations throughout Los Angeles are gearing up for Los Angeles Arts Month, a celebration of the arts in January 2010.
Throughout the month, residents and visitors are encouraged to seek out cultural experiences: from visiting a local gallery or museum, catching a show at a small theater, or getting a taste of a multi-cultural festival. Through community outreach, local promotional ticket giveaways, and a viral word-of-mouth campaign, Los Angeles Arts Month encourages Angelenos to enjoy the best art the world has to offer, without leaving the city.
Following upon last year’s success, Los Angeles Arts Month returns with increased cultural programs, events and exhibitions. LA Arts Month is a collaboration between arts leaders, private partners, and local arts organizations, including Arts for LA, the City of Los Angeles Department of Cultural Affairs, the J. Paul Getty Trust, LACMA, LA INC. The Los Angeles Convention and Visitors Bureau, the Los Angeles Art Show, LA Stage Alliance, MOCA, TOWN HALL LA, and media partners Angeleno and Art Ltd. magazines, among others.
Organizers sent out a call to arts groups to submit a comprehensive list of events going on in January, along with special arts month offers, on www.laartsmonth.org, a new Web site showcasing Arts Month events.
“LA Arts Month has been created to celebrate the richness and diversity of LA’s vast offerings. We hope Angelenos take advantage of the many events, special offers, and reduced rates at our cultural institutions during the month of January. Once they experience a play at a small neighborhood theater, an opera performance, or an engaging art exhibition, we’re confident they’ll return throughout the year and bring family and friends,” said Olga Garay, Executive Director of the City of Los Angeles Department of Cultural Affairs.
“When the art world comes to visit in January we want to show off the best that Los Angeles has to offer,” states Kim Martindale, director of the LA Art Show, which runs January 20-24 at the Los Angeles Convention Center, and co-chair of the Arts Month Committee.
Throughout January, LA Arts Month sponsor Clear Channel will promote the month on its eight regional radio stations and give away 1,400 free tickets to a range of performances and museums. In addition to heavy promotion at all its ATMs and branches in Los Angeles, sponsor Wells Fargo will offer discounts to customers for museums and performances across greater Los Angeles.
Los Angeles Arts Month takes place from Jan. 1-31, 2010. For programming information visit www.laartsmonth.org.
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