Worthpoint, Heritage Auctions announce mobile phone applications



Two new applications for mobile phones were announced the week of Dec. 7. signaling a new era on how collectors and dealers buy and research their finds.

WorthPoint.com announced Dec. 9 an important expansion of its partnership with Terapeak — a provider of eBay research and education — just days before Heritage Auctions announced the launch of a mobile version of its Web site. Heritage’s program allows access to any of its auctions from most any mobile device with a Web browser. Worthpoint’s program, called Terapeak Collectibles, allows access to WorthPoint’s Worthopedia, a database of descriptions, images and realized prices for more than 50 million unique items.

The race to bring auctions and pricing to collectors on the go was launched in September, when LiveAuctioneers.com released a program for Blackberry telephones that allowed access to more than 800 auction houses. The program can search auction catalogs, enables placing absentee bids and searches of archived auction data.

The Worthopedia content is organized by collecting genre with most data coming from eBay’s completed auction listings and other online marketplaces and auction houses. The offering was developed specifically for the eBay Selling Manager Applications program. The service is available now on a subscription basis that starts at $24.99, and it may be extended to other Internet-based distribution points in the future.

“This is an ideal partnership in every sense of the word,” said WorthPoint CEO Will Seippel in a press release. “Part of our task in growing WorthPoint is selecting the right partners that can make our content available to the people who need it most. With its strength in eBay user knowledge and relationships, Terapeak is ideally positioned to help us expand our user franchise.”

More information on the application can be found at www.worthpoint.com.

To reach the new Heritage Mobile site, users visit www.ha.com and search by keyword. Searches can be limited to specific categories by choosing from a “Category” dropdown menu.

From there, the page functions like any other browser; click on any of the resulting search listings to examine an item more closely or place your secret maximum bid. Bids placed through Heritage Mobile are handled the same as bids placed through the regular Heritage Web site and users are immediately notified if they are the high bidder or if they’ve been outbid by another user.

Heritage Mobile also includes the popular Heritage MyBids page, which allows users to review bids at any time and to place another bid.



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