You say you want an evolution? You got it.

scott tappaAntique Trader is in the process of undergoing a series of exciting changes and improvements designed to better serve the antiques community. Some of the changes will take place within the pages of the magazine you hold in your hands. Some you will notice while sitting at a computer.

Here goes:

• Beginning with this issue, one issue of Antique Trader per month will feature bonus pages and extra content. Our editors are excited about the addition of these pages — it will allow writers to go deeper into what’s hot, what’s not, and where to start looking for the perfect treasure to add to or start a collection.

The addition of this exciting new expanded issue means we will publish one less printed issue per month. Subscribers will get their next issue two weeks after receiving the bonus issue. We know you’ll enjoy all the extra features and in-depth coverage in the bonus issue. Plus, during this off week, readers can stay abreast of what’s going on by visiting AntiqueTrader.com or subscribing for free to …

Antique Trader’s two weekly email newsletters. Trader has for many years brought the best of each issue to your email Inbox free each week with Antique Trader eNews. Now we send out a second weekly email newsletter, Auction Extra, focusing on the auction end of the antiques business. From previews to reviews to listings, you don’t want to miss it. To sign up, visit AntiqueTrader.com and look for the box on the left that says “Newsletter Signup.”

• Speaking of auctions, we plan to significantly beef up our auction calendar in 2008. To have your auction listed in Antique Trader and on AntiqueTrader.com, email it to showscalendar@krause.com or fill out and return the form on page 17 of this issue.

• Trader editor Noah Fleisher has been blogging at www.antiquetrader.com/atblog for about two months now, and if you haven’t checked it out yet, please do. Noah updates the blog on a daily basis with news and views from around the antiques industry. He is also working to build a network of antiques bloggers to cover as many interest areas as possible.

• In a brief online survey conducted last fall, respondents indicated that toys were one of their favorite areas of antiques to collect. As such, toy coverage will take an expanded role once each month, with stories about pre-World War II toys and contributions from noted toy book author Karen O’Brien.

• Speaking of surveys: starting April 1, Trader will conduct a more comprehensive reader survey to gauge how to best meet our customers’ needs. Keep an eye on AntiqueTrader.com for the survey’s launch — respondents will be entered for a chance to win gift cards from Amazon.com and copies of the popular book Answers to Questions About Antiques and Collectibles from renowned antiques expert Kyle Husfloen. Please, let us know what you think about the hobby in general and Trader in particular.

• Last but not least, in the very near future we will be unveiling a new and improved AntiqueTrader.com. In addition to being easier to use than the current site, the new site will have robust business directory and marketplace functions, which will bring antiques buyers and sellers together like we never have before. Look for news on these exciting developments in the coming weeks.

The surest way to fall behind is to stand still, and we have no intentions of standing still. By hitting the ground running with these changes and additions, we plan on keeping Antique Trader a force in the antiques community for the long run.

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