Antique Trader gets facelift and a new resolve

Well, the time is finally here.

Since 1957, Antique Trader
has undergone considerable changes for its readers and its advertisers.
Since founder Ed Babka first started the magazine as the first
nation-wide method to trade antiques, we have been innovating year
after year.

For the last few months we’ve been hard at work retooling this magazine
with you in mind. This week we give you a sneak peek at our new look.
We think you’ll like what we have in store.

A new size

The dimensions of Antique Trader
magazine will actually be similar to traditional magazines you see on
your local newsstands. The new size will be 8 inches wide by 10 3/4
inches high. The new size also helps us fit our “magazine” moniker.
Also, the new size no longer needs special handling in shipping and can
now be bundled with standard-sized magazines for faster service. A
sample of the cover is shown at right.

This new size provides multiple advantages for our readers and advertisers:

* Improved delivery time to both coasts
* Easier for distributors and mailers to handle, reducing problems and delays
* More color pages available for both advertising and editorial
* Page counts will increase


Among the new and returning favorites:

Postcard Album by Barbara Andrews
Collecting Jewelry by Kathy Flood
Furniture Detective by Fred Taylor
Speaking of Dolls by Sherry Minton
Art Markets by Mary Manion
Ask AT by Anne Gilbert
Talking Toys by Justin Moen
Talking Sports by T.S. O’Connell

The antiques market is far more diverse now than when Antique Trader
was launched in 1957. Our Web site is just as much an extension of our
service to you as the magazine you now hold in your hands.

We will continue to build a strong bridge between the print edition and
the site. Currently, the Web site has an archive of more than 2,000
feature articles and columns from our libraries. We share this trove
for free and we’re constantly uploading more.

Our Web site is crucial to following the breaking news in the business.
Nevertheless, we will still dedicate our most important information in
our printed editions. Your loyalty to us is important and it is never
absent from our minds as we plan coverage and new features.

To that end, you’ll see more prices realized. You may have already
noticed that cover stories have been accompanied by boxes showing a
range of prices for the featured antiques and collectibles.

These prices come from online auctions, brick and mortar sales and from
traditioal auction houses. These prices show collectors and dealers a
strong cross section of values for any given item.

We are developing a system at
that will allow shops, dealers and auction houses to submit sales
results. This will offer readers a broad view of what’s selling and for
what prices.

We certainly hope you’ll enjoy your new magazine. Thank you to those
who called in or sent suggestions by e-mail. It was a pleasure talking
with you and we look forward to working with you to build a special

— Eric Bradley


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