Antiques & Americana

LookNoTouch

Touching convinces shoppers to buy more

Touch connects us to objects in a personal way. Although it’s prudent for dealers to lock away small, high-priced items that are easy to steal, in his latest Behind the Gavel column Wayne Jordan shares research showing that customers buy more when they’re allowed to touch the goods.

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Nostalgia Merchandising: Selling emotional appeal

There's no question nostalgia is at the center of many peoples' interest in antiques and collectibles, but, if you are selling antiques and collectibles Wayne Jordan urges you to consider if you are tapping into the emotion of nostalgia to truly market items.