Advertising, ice cream collecting clubs to host collaborative convention July 19-22

WYOMISSING, Pa. — The Antique Advertising Association of America (AAAA), more commonly known as “Quad-A,” has some unique things planned for its upcoming convention, July 19-22, 2017. This year marks the 26th year of the AAAA and its convention. The group emerged from a group known as the Tin Can Collectors Association, which began in 1970.

New to 2017 Combined Conference: Ice Screamers

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Vintage Fountainware is plentiful during the Ice Screamers convention show. (Photo courtesy Ice Screamers)

AAAA has embraced a collaborative model to join forces with other national collector clubs to increase excitement, attendance, items available, visibility, and sales volume. The Ice Screamers, a national organization of ice cream-related collectors, will be co-locating their convention with AAAA’s event this year. This marks the 35th year of the Ice Screamers convention.

“We hope with holding both convention at the same venue and same time we can add new energy into both groups. In addition we hope that more of the public will consider attending,” said Heather Tomasello, Ice Screamers convention co-coordinator.

Collaboration Convo Vision for the Future

This collaboration follows similar partnering between AAAA and the National Graniteware Society (NGS) in 2014 and 2016. Although NGS officially disbanded last year, a number of its former members will be conducting an informal “gathering” at this year’s AAAA Convention. Between group members and the extended public, a large and enthusiastic crowd is expected.

“AAAA greatly values its collaborations with other collector groups and considers it part of its ongoing vision for the future. At a time when “collecting” is less popular than in years past, it represents a strategy that can help support the continued viability of collector organizations,” states Paul Lefkovitz, AAAA convention coordinator. “Collaboration brings a big boost to synergy, enthusiasm, and attendance at conventions. Collaboration also broadens the opportunities and experiences for those that attend.

“Also, we have found that collectors, even those with different interests, tend to be ‘kindred souls.’ They enjoy getting to know one another and sharing their stories and adventures.”

Soda Fountains, Drug Stores, Candy Headlining Seminars Topics

Convention attendees will have the opportunity to enjoy seminars, including the following AAAA

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This vintage Burley Boy cigarette/cigar tin is one of many examples of advertising on display and available at the AAAA Convention. (Photo courtesy Antique Advertising Association of America)

seminars: Debra Slone presenting “Zaharakos Soda Fountain & Museum: A Gem worth Polishing.” Gordon Addington speaking about “Walgreen Drug Stores Collection: Born in Chicago,” and “Fun Candy Advertising Facts Gleaned from the Schimpff’s Candy Museum” coming courtesy of Warren and Jill Schimpff. In addition, the Ice Screamers event will include mini-seminars and sessions throughout the convention, July 20-22.

Both groups will open their respective conventions to the public for a period of time. The AAAA’s ‘Public Day’ is Friday, July 21 from 1-10 p.m., while the Ice Screamers will host two times when the convention is open to the public: Friday, July 21 from 10 a.m.-3 p.m. (admission is $3), and again Saturday, July 22 from 9 a.m.-1 p.m. (free admission).

Celebrating and Connecting 

Dealers with the AAAA will be offering advertising tins, signs, general store collectibles, breweriana, and gas and oil collectibles (petroliana). Meanwhile, dealers associated with the Ice Screamers will present soda fountain collectibles, ice scream gadgets and merchandise, freezers, vintage advertising items, and ephemera. Plus, a special focus of the convention is a celebration of the invention of the single utensil ice scream scoop. Invented by George William Clewell of Reading, Pennsylvania, in 1876, the device allowed people to scoop ice scream with a single piece of equipment instead of the traditional two-spoon approach.

The convention will be held at Crowne Plaza Hotel in Reading (Wyomissing), Pennsylvania. For more information about the AAAA, visit www.pastimes.org; for more information about the Ice Screamers, visit www.icecreamers.com.

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