OAKS, Pa. – To pack the aisles with serious shoppers, Antique City Fun Fair Show has hired Edmunds Direct Mail to distribute 47,274 complimentary tickets to its 500-dealer, April 9-10 show at the Greater Philadelphia Expo Center at Oaks.
“Our mass mailing of complimentary ‘Antique City’ Fun Fair tickets to a targeted audience of affluent buyers throughout the northeast will pack the aisles on April 9 and 10 at the height of Antiques Week in Philadelphia,” executive director Gail Evans said, “I am not aware of any show management company that has executed a promotion of this magnitude, but we owe it to the 307 exhibitors who are already registered for spring and several hundred who will call when the articles and advertising begin.”
The dates for this event were moved one week earlier than originally scheduled to become a major part of the traditional “Antiques Week in Philadelphia,” which will feature three important shows: Frank Gaglio’s 17th edition of The 23rd Street Armory Antiques Show, the huge “Antique City” Fun Fair and the Philadelphia Antique Show plus sales at Kamelot Auctions and Freeman’s Auctioneers and Appraisers. Other events of interest include exhibitions, lectures, tours and a gala celebration.
“Antique City” will be promoted with television commercials on “American Pickers,” “Pawn Stars,” on “HGTV” and other popular shows, as well as morning drive time radio and display ads in The Philadelphia Inquirer, The New York Times, The Princeton Packet and 41 additional daily and weekly newspapers from Allentown to Wilmington.
Feature stories, photos and ads are scheduled for the important collector publications and a saturation level of announcements will blast out from a score of media services. Key Features Syndicate is developing the social networking phase of the marketing plan and linking the show to exhibitor and related sites.
The popular Computographic Locator System, first developed for the megashow on the boardwalk, will be reintroduced. Shoppers just go to the locator booth, check the items of interest from a list of 1,306 categories and an instant printout shows which exhibitors are offering those special treasures.
Schaut adds “Antique City” offers all of the quality and diversity of the former Atlantique City antiques show. Other new features include traffic guides, shuttle trams serving the parking areas, box office entries and exits at both ends of the 5-acre building, hundreds of chairs, package and coat checking plus a wheezing calliope to wake up early buyers. An official program and floor plan will be available at the show.
“Antique City” will provide regular bus service from the 30th Street rail station in Philadelphia, making the show convenient to Washington, Baltimore, Newark and New York. Arrangements are being made to offer charter busses from the Port Authority terminal in Manhattan.
The Greater Philadelphia Expo Center is adjacent to Route 422, 20 minutes northwest of center city near the King of Prussia Mall and is surrounded with 15,000 free parking spaces (GPS: 1601 Egypt Road, Phoenixville, PA 19460).
Visit www.AntiqueCityShow.com to preview the fair and order early entry tickets online. Early entry tickets may also be purchased by calling 800-822-4119. Show hours and prices are $15 for the 8 a.m. early entry and $12 for 10 a.m. entry April 9; entry at 10 a.m. April 10 is $8.
For all other information, including pipe and draped booths from $195, call 800-822-4119.
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