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Rousing customers’ senses leads to closing sales

Encouraging customers to make a conscious decision benefiting your business is what marketing is all about. In the latest installment of Behind the Gavel, Wayne Jordan shares insights on capturing customer interest, which is a critical step in the marketing process.

iGavel expanding, opening Texas branch

iGavel recently announced plans to expand its business, by adding an office in New Braunfels, located between San Antonio and Austin, Texas. The new office will compliment the current office and exhibition space in New York, as well as the company's extensive online presence, explained Lark Mason, founder of iGavel.