Before opening a store, the question that begs to be answered is: “What’s the opportunity for a new vintage store in my area?” Wayne Jordan shares research tools that will help answer that critical question.
Behind the Gavel columnist Wayne Jordan is talking about marketing strategies and tactics, and the role they play in any size business.
In his latest Behind the Gavel column, Wayne Jordan explains how blogging just a few minutes each day can effectively leverage both your time and your money.
Redeux marketplace in York, Pa. is gearing up for a celebration that is 100 years in the making. The celebration, in honor of Pyrex, is scheduled for Nov. 14.
Although it may be a secret to a large portion of the population, more and more communities and regions of the country are discovering what collectors and antiques dealers have known for years, antiques are worth traveling for. In his latest Behind the Gavel column, Wayne Jordan, examines how the area of Galax, Va....
The world is too complex to completely protect ourselves from financial fraud. However, there are some things we can do to minimize our risk of being defrauded. Wayne Jordan shares several tips in his most recent Behind the Gavel column.
Clearly defining and posting shop rules for all patrons to read reduces the risk of mishaps and misunderstandings. However, The Buck Stops Here columnist Melanie C. Thomas shares examples of how some customers don’t appreciate all the rules.
Behind the Gavel columnist Wayne Jordan explains why your business is at risk if you are without insurance or are underinsured — even if you only operate a booth in an antiques mall.
Susan Mullikin, a member of Antique Trader's Ask the Experts panel, reports on a recent antiquing trip through various areas of the Midwest, in a special Antiquing on the Road column.
Encouraging customers to make a conscious decision benefiting your business is what marketing is all about. In the latest installment of Behind the Gavel, Wayne Jordan shares insights on capturing customer interest, which is a critical step in the marketing process.