Rare triangle mobile-style die cut poster sells for record $13,080 at SoldUSA.com auction

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The top lot of the sale was this Winchester Model 1890 bullet board, in the original frame ($22,600).

MATTHEWS, N.C. – An rare Winchester three-panel triangle mobile-style die-cut poster soared to $13,080 in an Internet and catalog auction held by SoldUSA.com. The auction concluded March 21-22.

“This sale supported my belief that there’s no evidence the economy is affecting tangible investments whatsoever,” said Chris Roberts, president of SoldUSA.com. “High prices, and in some cases record prices, were paid across the spectrum. We had more than 10,000 individual bidders – the most we’ve seen in 20 years – and took more than four million hits across the last two days of the sale.”

The auction featured more than 300 lots of fishing lures and collectibles; 150 lots of advertising; and more than 1,000 lots of militaria and firearms – about 1,600 lots in all. “Nearly every item saw very high, in many cases, above-retail, prices paid,” Roberts noted. “Some new world records were posted. The lots were superior and the activity was strong.”

The Winchester three-panel die-cut was patented on Feb. 9, 1909, by John Ingelstroem Co. It featured a quail, a rabbit and a big horned sheep, measured 15 inches by 21 1/2 inches and had never been folded. There was one panel each for shotgun shells, .22 ammunition and big game cartridges. The rare poster had the original instructions on the reverse side and even had the original string still attached.

Following are more hunting highlights. All prices include a 13 percent buyer’s premium.

The auction’s top lot was a Winchester Model 1890 bullet board, completely untouched in the original frame and with the original backing. It soared to $22,600. The board had all the factory original cartridges, including the famous 70-150 round. The lithograph was in great condition, with no damage and no fading or missing paper. And the six primer tins were original and untouched – not replacements.

An unusual Winchester neon hanging clock (circa 1930-1933) rose to $6,215. The clock and neon were both in good working order. The clock was meant to hang at the corner of a store (most likely outside) so it would be visible from two directions.

A Winchester Store Guns & Ammunition poster, depicting two men hunting and a large buck, hit the mark at $3,237 (against a presale estimate of $2,000). The blue, yellow, green, red and white poster measured 12 inches by 18 1/4 inches; the edges showed some light wear; otherwise, it was near mint.

A Peters 27-inch by 36-inch promotional fold-out store window poster (circa 1935), in three parts with the lower two mallards not attached to the center piece, climbed to $1,305. The lot included the original mailer with instructions on how the poster should look when displayed. The piece, unframed, was in near-mint condition.

A Peters advertising counter-top die-cut sign – reading “Peters Complete Line of .22’s,” “Smokeless, Rustless, Gildkote, Lubricated Lead, Semi-Smokeless” – garnered $1,243. The sign showed all of the cartridges of the period, as well as a full-box Peters High Velocity .22 caliber long rifle (No. 2254).

An original World War II SS Allach 10-inch German SS rune wall-mount china plate hammered for $2,996. The 10-inch diameter white plate had the SS runes in the center, surrounded by oak leaves. A World War II Nazi police officer’s sword with scabbard, 39 inches long, topped out at $771. A World War II Luftwaffe 1st Pattern 12-inch double-edged dagger with hanger, made by Puma with no markings on the obverse, gaveled for $706. A World War II German Luftwaffe combat helmet, with complete liner and full correct chin strap, found a new owner for $536.

A Rhode Island veteran’s Civil War kepi cap in original condition brought $374. The size 7 1/4 kepi with intact liner was heavily embroidered on the top and front with oak leaves.

For more information, call 704-815-1500, e-mail croberts@soldusa.com or visit www.soldusa.com.

More Images:

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This Winchester triangle mobile-style die-cut poster soared to $13,080, a new world auction record.
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Peters advertising counter-top die-cut, showing the cartridges of the period plus a long rifle ($1,243).
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Winchester Store Guns & Ammunition poster, with bands top and bottom, extremely rare ($3,237).
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Peters promotional fold-out store window poster (circa 1935), in near mint condition ($1,305).
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Unusual and rare Winchester store neon hanging clock, probably made in the early 1930s ($6,215).

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