Top lot at Swann Galleries’ Aug. 6 vintage poster auction expected to be images of chocolate

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James Montgomery Flagg (1870-1960). Sow the Seeds of Victory! 1918. 32 1/2 inches by 21 3/4 inches. Framed. Poster has creases in margins and image. Condition A-/B+.

cioccolato venchi posterSwann Galleries’ Aug. 6 vintage poster auction will feature a wide array of genres including Mather Work Incentive posters, World Wars I and II, beach and summer resorts, food and beverage advertisements, and even some movie posters.

Leonetto Cappiello (1875-1942) Cioccolato Venchi. 1923. 107 1/4 inches by 76 3/4 inches. Restoration, overpainting and restored losses along vertical and horizontal folds, repaired tears, restoration and creases in image; overpainting in margins give this poster a condition grade of B/B+. Two sheets. Estimate $30,000-$40,000

Expected to be the top lot is Cioccolato Venchi by Leonetto Cappiello (1875-1942). Cappiello provided a pair of designs for the chocolate company S. Venchi & Co. This ebullient design, not only captures and conveys the glee of children with access to limitless amounts of chocolate but also cleverly promotes at least eight of the company’s products, which are seen cascading down through the image. The poster ranks amongst Cappiello’s rarest designs. And while the image does exist in reference books, this is the only known copy of the poster in the monumental 9-foot-high format, which has previously never been recorded. This gem is estimated to bring $30,000 to $40,000.

Enjoy summery images such as Cachat’s-Majestic Chamonix-Mont-Blanc by Candido Aragonese de Faria, which will leave you yearning for more vacation time. It has an estimate of $3,000 to $4,000. Frolic away summer days with Biere de Charmes by Jean D’Ylen, which has an estimate of $5,000 to $7,000, or anticipate the fall football season with Touchdown! by Hal Depuy, estimated to sell for $2,000 to $3,000.

 Even rare war posters cannot escape the ocean, as Fred Spear’s Enlist, estimated at $10,000 to $15,000, plunges deep below sea level.

For more information call 212-254-4710 or email posters@swanngalleries.com. Swann Auction Galleries is located at 104 East 25th Street, New York, NY 10010.

More Images:

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Anonymous. Why are you here? / Good workers are always important. 1925.. 41 inches by 26 inches, 106 centimeters by 68 centimeters. Mather & Company, Chicago. Estimate: $500-$750
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Renouf T. Grossman (date unknown). I Need You Too!/Woman's National Army for Food Conservation. 28 inches by 22 inches. Colonial Press, Philadelphia. The poster has a tear through the left margin, and creases in margin and image. Condition A-: Estimate $800-$1,200
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Anonymous. One Leak Can Sink a Ship/Stop the Leaks. 1924. 41 inches by 26 inches. Mather & Company, Chicago. Estimate: $600-$900

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