Vendors say sales remain strong at San Francisco Antiquarian Book, Print & Paper Fair 2012

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For 24 years, the San Francisco Antiquarian Book Print and Paper Fair has drawn bibliophiles together to refine their collections. The fair was Feb. 4-5, 2012. The report from Fair exhibitors was positive. Rosemarie Rustico of San Francisco’s W C Antiques described the first day as “killer busy.” The second day was a bit easier (Super Bowl XLVI might have had something to do with that). Read More +

How to present your antiques inventory for a new wave of buyers

Mitchell-Sotka-Rocky-River-Ohio-antiques-store

A decade or two ago, auction houses, antiques dealers and show promoters could get away with non-salesmanship. Anyone with Internet access has access to more antiques inventory than any dealer could ever hope to show — and dealers have to step up their game.

There’s more art than science behind staging and merchandising: Those who do it, do it well. Those who don’t can still learn a few rules and tricks to help the right customers discover collectibles they didn’t know they wanted. Read More +

Antiques dealers must adapt more than inventory to stay relevant

Melanie Thomas for Antique Trader magazine

Because we live in a culture fascinated by youth and addicted to everything electronic, there is one species fending off, as best it can, the threat of extinction. I’ll call this genus the antiques dealer. If Darwin is correct, adaptation is tantamount to our species’ survival.

After a trip to England and realizing 90 percent of the antique dealers “across the pond” had gone the way of the buffalo, I was determined to survive. The minute we landed back in the states, our website was updated to a more “Google-friendly” platform and now oozes with SEO keywords, enabling us to be “found” by those persnickety search engines. Read More +