Antiques & Americana

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Nostalgia Merchandising: Selling emotional appeal

There's no question nostalgia is at the center of many peoples' interest in antiques and collectibles, but, if you are selling antiques and collectibles Wayne Jordan urges you to consider if you are tapping into the emotion of nostalgia to truly market items.

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Net vs. Gross: Tracking consignment revenue

Wayne Jordan explains, in his latest Behind the Gavel column, how you keep track of your consignment revenue can make your overall financial performance harder to analyze ... and may even make your business worth less in the long run.