PEOTONE, Ill. – A die-cut cardboard countertop display for Edison Mazda, advertising headlight bulbs with the question, “Auto Lamps? We Have Them!” coasted to $3,410 at the Spring Petroliana & Advertising Auction held March 2, 2012 by Matthews Auctions, LLC, the day before the start of the Chicagoland Petroliana & Advertising Show.
Dan Matthews of Matthews Auctions, LLC, based in Nokomis, Ill., said “It brought as much as it did because it had a crisp image of a car, and because it was in such great condition – graded 9 out of 10 for condition. Only minor edge wear kept it from realizing more.”
Matthews said the auction was one of the strongest he’s ever held; nearly 450 lots changed hands.
All prices quoted include a 10 percent buyer’s premium.
The top lot of the day was a rare Penn-Empire gasoline sign, one of only a handful known, 30 inches in diameter. The double-sided porcelain sign with an ethyl logo, boasting good gloss and color, was rated 7.5 on both sides and went for $6,875. Also, an X-Ray Stove Polish single-sided porcelain sign, 11 inches by 11 inches, with a dancing devils graphic, made $2,420.
A Sentinel Motor Oil (“You’re Sure It’s Pure”) double-sided porcelain sign, with great gloss and color and a clean center, showing only minor crazing in a small area on the outer field and chips at the mounting holes, earned $6,325; and a Kelly Balloon Tires (“Keep Smiling With Kelly’s”) single-sided porcelain sign, with Lotta Miles waving through a tire, demanded $5,500.
An Atlantic Ale-Beer (“Full of Good Cheer”) single-sided porcelain dome sign with great graphics and good gloss and color, rated 7.9, finished at $2,310 and a Sunoco Gas-Oil double-sided porcelain die-cut sign, 28 inches by 42 inches, both sides rated 8.9, realized $1,870.
For more information on Matthews Auctions.
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