Rare aircraft sign flying for top spot in 5,000-lot, single-consignor auction

INA, Ill. – A three-day sale singularly dedicated to the lifetime collection of William “Bill” Dagg will be sold Sept. 14-16 by Matthews Auctions LLC, based in Nokomis, Ill. The auction will be held at the facilities of the Southern Illinois Auction Co., located at 301 Ina Avenue in Ina, Ill.

Mountain Dew store display of a hillbilly holding a jug, made from papier-mâché, rated 8. Photo Courtesy Matthews Auctions LLC.

Dagg has been a dedicated collector since he was a teenager. His current position in the furniture industry has allowed him to indulge his collections over the years, but he feels the time has come for him to share what he’s accumulated with other, like-minded collectors.

Dan Matthews of Matthews Auctions said by the time the final gavel comes down Sept. 16, as many as 5,000 items (including toys, petroliana and country store) will have changed hands. For people unable to attend the event in person, Internet bidding will be facilitated by Proxibid.com, and phone and absentee bids will also be accepted.

The action will kick off on Friday, Sept. 14, at 3 p.m. (CST), with a session dedicated to  coffee cans, cereal boxes and containers, tobacco tins, signs and advertising, beer and soda cans, quart oil cans and handy oiler – more than 400 lots in all. A day-long preview will be held from 9 a.m. to 3 p.m. Previews for the Saturday and Sunday sessions will be held from 8-9 a.m. on both days.

Featured on Friday will be a “Lucky Strike Means Fine Tobacco” counter-top lighted display with a picture of ‘40s screen legend Hedy Lamarr, complete with 10 packs of Lucky Strikes cigarettes, wood and Masonite, in fine working order, rated 8.9 out of 10 for condition; and a Beech-Nut Chewing Tobacco single-sided porcelain sign, 11 inches by 22 inches, rated 8.

Also sold Friday will be a rare Price Albert (and Stud) Smoking Tobacco tin flange sign, rated 7.5, measuring 18 inches by 11 inches, with different advertisements on each side; and a Chesterfield Cigarettes porcelain door push, 9 inches by 4 inches and rated a respectable 8.5.

The Saturday, Sept. 15 session, starting at 9 a.m. (CST), will feature petroliana, soda, automobilia, hunting, outboard, country store, signs, globes and nearly 100 antique clocks – more than 500 lots in all, in addition to the items coming up for bid in the separate auction ring.

One of the expected top earners is a scarce Sinclair Aircraft double-sided porcelain sign with airplane graphics, 48 inches in diameter, both sides rated 7.9 and each faded a bit, but a sign that’s hard to find in any condition.


This article originally appeared in Antique Trader magazine

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Super Chevrolet Service single-sided porcelain neon sign, 42 inches by 48 inches, rated 8.5.

Another is a Super Chevrolet Service single-sided porcelain neon sign, rated 8.5, 42 inches by 48 inches, in working condition and with neon around the perimeter and the bowtie.

Yet another expected headliner is a rare Campbell’s Condensed Vegetable Soup single-sided porcelain curved sign, 22 inches by 15 inches, rated 7, with some fading and chips in the field. Also sold will be a Goodyear Service Station die-cut porcelain flange sign with world-in-tire graphics, rated 8.9 with super gloss and color, 30 inches by 26 inches, an overall fine example.

The Sunday, Sept. 16 session (also with a 9 a.m. CST start time) will hold more than 500 lots of farm collectibles, more petroliana and soda, toys and additional vintage clocks.

Some of the prime toy examples include a die-cast Corgi Batman rocket-firing Batmobile, new in the box and in great condition, rated 9.5 out of 10 (with the box rated 7.5), complete with nine rockets in the original paper bag (opened); and a pressed steel Structo True Value semi-truck and trailer, new in the box, rated 9.75, 21 inches in length.

The farm collectibles category holds a green Allis-Chalmers Tractor Parts & Service double-sided porcelain sign, both sides rated 8.25, with super gloss and graphics; and a McCormick-Deering Service double-sided porcelain oval sign with radiator logo and both sides rated 8.

For more information on Matthews Auctions LLC, contact the firm at 877-968-8880 or danm@matthewsauctions.com.

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