Oh! Tannenbaum: Verrecchi vintage Christmas tree pins a holiday delight

Figural Christmas tree pin design rooted in the early 1900s



Influenced by their father's jewelry engraving experience, Alfeo Verrecchi's innovation and his brother Gino's know-how built one of the world's greatest costume jewelry companies. Gem-Craft cemented its history in American costume jewelry thanks in part to their wonderfully diverse line of Christmas tree pins.

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Stars tree, layered, enamel, original Gem-Craft design, unsigned, 1960s, 2 1/2 inches. Valued at $25 to $50. All Christmas tree pins copyright Verrecchia/Verri family, Gem-Craft and Lianna.

More Images:

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Beaded cone tree, un-plated, raw casting, ultra-rare, probably originally for Hattie Carnegie, pot metal with emerald beads, 1950s-60s, unsigned, 2 1/4 inches. Valued from $150 to $250.
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Bow tree, swoosh motif, green enameling, red bow, older pin originally by Gem-Craft, 1960s, 2 3/4 inches. Valued at $50.
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Fireworks tree, gold-plated metal, multicolor rhinestones, metallic dangling ornament, original Gem-Craft design, unsigned, 1970s, 2 1/2 inches. Valued at $50 or more.
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Polka-dots tree, multicolor rhinestones on skinny trunk, original 1950-60s Gem-Craft, signed "Craft," 2 5/8 inches. Valued at $100 or more.
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Metallic ornaments tree, original Gem-Craft design, balls dangle and swing from partitions, unsigned, 2 3/4 inches. Valued at $100 or more.
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Old Gem-Craft prototype.
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Old Gem-Craft prototype.

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