Finest vintage and antique toys, collectibles selling without reserve in online auction

CROTON-ON-HUDSON, N.Y. – More than 800 lots of rare and desirable vintage toys and collectibles – many of them near-mint or mint-in-the-box examples – will be sold without reserve in Serious Toyz‘ Internet and catalog auction that concludes Jan. 6-7.

“I am really impressed by the quality and depth of the collections consigned to this auction,” said Tom Miano, owner of Serious Toyz. “Usually we have 40 or 50 consignors all contributing to any given sale. But this one has fewer than 15 consignors, with the vast majority of pieces coming from only five or six collections.” This will be the 54th auction for Serious Toyz.

Felix the Cat glass candy container  “Felix the Cat” Candy Container, 1920s, 3 inches high, pressed glass with cork stopper; says “Felix” on his chest; no chips, cracks or breaks, NM with cork stopper, extremely rare. Photo courtesy Serious Toyz.

Offerings will include more than two dozen early glass candy containers of all sizes and themes (including a rare Felix the Cat piece); and building sets, from makers like Erector, Meccano, Richter, Anchor and Bing (including a giant Bing stone block set, circa 1880, with three layers of trays and weighing over 50 pounds). Most sets are complete and unused.

Battery-operated toys will be served up in abundance, and every one is in perfect working order. Coin-operated machines will feature a 1930s “All-Win Deluxe” gambling machine, a 1960s “Health Garde” condom machine (with original contents), a 1933 “Select-‘Em” dice gambling machine and a 1902 clockwork “Zero Chewing Gum” machine. All the coin-ops are in good working order and come with keys.

Wind-up and friction tin toys will be sold by makers from Germany, Japan, the U.S. and elsewhere, in a variety of categories. Figures sets of plastic, rubber and led will also be well-represented, and there will be several desirable playsets, including the rare version of Marx’s “Fire House.”

Fans of promotional cars from the 1950s and ‘60s will be impressed by the fact that just about every one of the nearly 20 to be sold is mint in the original box. Plastic vehicles and sets from highly collectible makers like Renwal, Aurora, Hubley, Ideal, Banner, Thomas and others show no cracks or breaks, while over 30 prewar rubber vehicles, all with original paint, will be sold.

Marilyn Monroe paper dolls  “Marilyn Monroe (Paper) Dolls #4323”, 1954, Saalfield; 12.5 inches by 10.75 inches, two different cardboard ‘Marilyns’ (in her underwear) with pages of complete wardrobes to dress her; mint / factory sealed (missing top 1/2 of cello), small tears and folds to back sheet.

An outstanding array of die-cast vehicles will come up for bid, including hundreds of 1950s and 1960s Matchbox cars, all mint in the box. A great group of 1950s-era pressed steel vehicles (by Tonka, Nylint, Structo and Marx) will also be offered, in boxes with inserts.

Serious Toyz is also proud to present a fine selection of near-mint and mint lunch boxes and thermoses, consigned by Joe Soucy, the noted collector and author of Warman’s Lunchboxes Field Guide. Some of the pieces to be sold are pictured in Soucy’s book. Others are so rare they’re not pictured in any book.

The sale will also feature a nice selection of advertising character items, to include an unused 1949 Coke window sign promoting Edgar Bergen and Charlie McCarthy’s TV show, and a large, 1930s die-cut retail sign for “Bickmore Easy-Shave Cream” (featuring none other than Ronald Reagan). Other familiar faces from television, movies, sports and more will also be represented.

Rounding out the list of just some of the auction’s expected top lots are a previously unknown 1955 Snow White and the Seven Dwarfs Disney local movie house poster, some large framed original photographs from the corporate offices of the New York Central Railroad, and a wide range of cartoon friends from Disney, Hanna-Barbera, King Features and more (1920s-1960s).

All lots will be sold; hundreds of lots carry opening bids as low as $10. Serious Toyz offers online bidders a sophisticated, yet easy-to-use, website to register, place bids and track the action as it happens. Each item has multiple, oversize online views and its own live countdown clock.

Warman's Lunch Boxes Field Guide by Joe Soucy Warman’s Lunch Boxes Field Guide by Joe Soucy available at

Bidders can also place bids by phone by calling toll-free 1-866-OLD-TOYZ). Auction rules are structured to ensure online bidders have no advantages over phone bidders.

There are no “sudden death” endings in Serious Toyz auctions. Each lot has its own computerized “clock,” and items will close individually when 60 minutes pass without a bid. As such, there is no advantage or need for participants to wait for the last minute to place a bid, especially if they are bidding by phone. Pre-registration with a valid credit card is required before a bid can be placed.


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