BERLIN/NEW YORK – Online fine art and auction house, Auctionata, has raised $20.2 million for global expansion, recruiting and technology platform growth. One year after its founding, the Berlin-based startup adds the venture capital firm Earlybird to its team of investors including Bright Capital and Kite Ventures (in December 2012), as well as HV Holtzbrinck Ventures, eVenture Capital Partners and the Raffay Group.
As the first patented online producer of live auctions, Auctionata covers the entire spectrum of an auction house, from curation to its unique, HDTV-production quality, fine art online auction events. Auctionata’s vision is to open the international art, antiques and
collectibles markets to consumers, making it accessible to everyone through the Internet.
For the buyer, Auctionata brings the auction thrill into the living room and offers a wide selection of significant objects in an online shop. Auctionata exclusively offers a 25-year guarantee of authenticity on all sold objects. For the seller, Auctionata offers a highly produced online selling experience. The company has approximately 250 internationally renowned specialists (who appraise and curate all objects for sale), the largest network of experts worldwide. With its full service, Auctionata reaches millions of private sellers, collectors and dealers who find it difficult to sell in regional and highly fragmented, old-style auction houses.
Dr. Christian Nagel, co-founder and partner of Earlybird, states, “We look for companies with the potential to be global market leaders. Auctionata sells objects that attract interest worldwide – up to and including the level of Egon Schiele. No other online vendor serves this market segment. Auctionata’s business model was developed by two founding figures with decades of experience in both the art market and online business.”
On June 21, 2013, Auctionata will be the first German online fine art and auction house to sell an original watercolor by Egon Schiele (his famed “Reclining Woman”) in an online live
auction from its own TV studio, with a starting price of $1.5 million.
“Unlike traditional auction houses, where the excitement naturally falls off after each auction, the combination of online auctions and online shop generates a high experience factor for potential buyers and sellers alike,” said Alexander Zacke, CEO of Auctionata. “We are very pleased that our team of investors now includes another highly experienced global player like Earlybird bringing expertise in ecommerce and technology platforms.”
For more information on Auctionata, Germany’s largest online shop for fine art, antiques and collectibles, visit www.auctionata.com/en.