Online auctioneer partners with timepiece marketplace

KARLSRUHE, Berlin — The world auction market for luxury timepieces is headed for an exciting fall season: The Chrono24 online marketplace is teaming up with the Berlin-based online auction house Auctionata to offer rare collectibles from some of Switzerland’s and Germany’s most famous watchmakers. The first of the new “Chrono24 Auctions,” to be held in autumn 2013, will showcase rare watches with tourbillon movement. This will be followed further by 50 themed auctions –

Sporty Roger Dubuis Sea More men's wristwatch, 2005, presale estimate is between $3,100 and $6,500. (Photo courtesy Auctionata).

Sporty Roger Dubuis Sea More men’s wristwatch, 2005, presale estimate is between $3,100 and $6,500. (Photo courtesy Auctionata).

once a month at first, and eventually weekly. Each auction will have its own theme, such as chronographs, minute repeaters or military watches. The series of sequentially numbered specialty auctions by Chrono24 will constitute a separate category within Auctionata’s palette of auctions.

These live auctions will be broadcast from Auctionata’s TV studio in Berlin. Auctioneer Fabian Markus will oversee the online bidding. Lending support and expertise will be the head of Auctionata’s watch department, Dr. Oliver Hoffmann, who also serves as Chairman of the Wristwatch Section at the German Society for Chronometry (DGC). Before being offered for sale, all timepieces will undergo a thorough inspection. Says Alexander Zacke, Auctionata’s CEO, “We don’t need pretentious showrooms, thick catalogs or extravagant events to do what we do: offer collectors worldwide the chance to acquire exclusive watches backed by a guarantee of authenticity.”

Chrono24  is the world’s largest market platform for high-end luxury timepieces, featuring more than 150,000 offered items from 70 countries. Auctionata offers the gamut of services of a fine arts dealer and auction house. Working 100 percent online, the company offers evaluation, appraisal, authentication and sale of precious objects. Learn more about this unique online business at

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