Jaw-dropping vintage celebrity and sports memorabilia offered Aug. 4, 2011 during Chicago’s National Sports Show

"Shoeless Joe" Jackson’s "Black Betsy" bat, Bobby Jones’ personal Augusta National Green Jacket, 1908 Cy Young Boston Red Sox Uniform, a 1952 baseball signed by both Joe DiMaggio and Marilyn Monroe – all are major highlights in Heritage’s Aug. 4, 2011 sports memorabilia auction taking place during the Chicago National Sports Show. The jaw-dropping gathering of important sports memorabilia is expected to be led by Lou Gehrig’s 1934 Tour of Japan game worn uniform, straight from The Lou Gehrig Collection, which could sell for an astounding $300,000.
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Lou Gehrig jersey and bat set records in $9.5 million baseball memorabilia sale

The strength of the high-end baseball card and memorabilia market dazzled collectors at Robert Edward’s record-setting May 7, 2011 auction. An astounding 179 lots sold for $10,000 or more. The stunning prices on all 19th and early 20th century baseball cards and memorabilia precisely totaled a staggering $9.5 million across 1743 lots. The average lot sold for $5,472. A Lou Gehrig jersey and a Lou Gehrig bat sold for $329,000 and $176,250 respectively – both records for these items.
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Do you base your antiques inventory prices on value, cost or gut feelings?

Wayne Jordan has a "Home Alone" moment after reading a report claiming that artificially inflating prices for Kindle and iPad ebooks "creates value" for consumers. "I read that statement and screamed.  Macaulay has nothing on me," he writes. Dealing in unique objects, antiques sellers may price inventory at the intersection of supply and demand. However, many use three pricing strategies: research, cost (amount paid) and "gut feeling" to move their merchandise. Jordan looks at the pros and cons and explains how all three can help sales.
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