Swann Galleries’ annual auction devoted to Rare & Important Travel Posters will be held on Monday, Nov. 10. As always, the sale offers an excellent selection of images promoting travel to destinations all over the world as well as posters for travel via airplanes, automobiles, ocean liners and trains.
The auction opens with several extraordinary posters advertising travel to Australia, including Percy Trompf’s iconic view of Bondi Beach from the front porch of the former Astra Hotel, 1929 ($4,000 to $6,000); James Northfield’s circa 1935 colorful Australian Parrots / Australia, used as the cover illustration for a book about his work ($3,000 to $4,000); and Eileen Mayo’s Australia, depicting a kangaroo, Melbourne, 1957 ($1,500 to $2,000).
Highlights from the Golden Age of air travel include Paul George Lawler’s posters for Pan American Airlines, Fly To South Sea Isles, circa 1938—one of the best known American travel posters of all time ($8,000 to $12,000), and Wings of Democracy, a view of the Statue of Liberty, circa 1942, issued during World War II to demonstrate Pan Am’s commitment to the U.S. war effort ($4,000 to $6,000). From the same era is Leslie Ragan’s We Shall Not Fail for the New York Central Lines, 1943 ($5,000 to $7,500).
Other desirable American travel images include a previously unknown poster for the 1915 Boston Exposition—a major event that never took place—designed and printed in 1909 and featuring a plane flying over Boston ($8,000 to $12,000); Jon O. Brubaker’s California / America’s Vacation Land for the New York Central Railroad, Long Island City, 1925 ($7,000 to $10,000); and a series of stylish early 1950s posters designed by Bern Hill to advertise General Motors Diesel Locomotives, among them Capital Cities Route, circa 1952 ($1,000 to $1,500).
Notable European train advertisements include the extremely rare, large-format version of A.M. Cassandre’s iconic Chemin de Fer du Nord, Lille, 1929 ($35,000 to $45,000); and Pierre Fix-Masseau’s Côte D’Azur, Lille, 1929 ($7,000 to $10,000).
A strong selection of British posters includes Norman Wilkinson’s celebration of industry at Grangemouth Docks, circa 1935 ($2,000 to $3,000); Fred Taylor’s sophisticated view of Harrogate, London, circa 1935 ($6,000 to $9,000); Roy Meldrum’s playful Something Different at Every Turn, and It’s Surprising What You See if You Travel, 1933 ($4,000 to $6,000 each); Frank Newbould’s New “Rheingold” Express, London ($8,000 to $12,000); and Harold Sandys Williamson’s jaunty view of a chorus girl in There and Back by Underground, 1928 ($5,000 to $7,500).
Among sporting highlights are Roger Broders’s Golf de la Soukra Tunis, Paris, 1932 ($3,000 to $4,000), and St. Honoré les Bains, Paris, circa 1928 ($6,000 to $9,000); as well as Adolph Treidler’s lovely view of a golfing party in Bermuda ($2,500 to $3,500); and Legg’s Ski in Yosemite ($2,000 to $3,000).
The auction will begin at 1:30 p.m. on Monday, Nov. 10.
The posters will be on public exhibition on Friday, Nov. 7, from 10 a.m. to 6 p.m.; Saturday, Nov. 8, from 10 a.m. to 4 p.m.; and Monday, Nov. 10, from 10 a.m. to noon. There will be a Gallery walk with the specialist on Saturday, Nov. 8 at 3 p.m.
A full-color illustrated auction catalog is available for $35 from Swann Galleries, 104 East 25th Street, New York, NY 10010, and may be viewed online at www.swanngalleries.com.
For further information, and to make advance arrangements to bid by telephone during the auction, please contact Gwendolyn Rayner at 212-254-4710 ext. 53, or via e-mail at email@example.com.