Chevrolet Super Service milk-glass neon sign brings $20,000 at Mecum sale

As part of Mecum Auctions’ 24th annual Spring Classic sale in Indianapolis, Ind., May 17-22, 2011 a separate auction arena was enlisted in addition to the vehicle podium for the purpose of offering several  prominent collections of automobilia. Among these items of automotive collectibles was the 400-piece, 30-year collection of Mike Guarise that was offered for sale on May 21.

Highlights of this large collection were high-end gas- and oil-related pieces, rare neon signs and  porcelain single- and double-sided tin signs including several promoting legendary automotive dealerships such as Mr. Norm’s, Nickey and Yenko.

Among the top-selling items were:

  • Chevrolet Super Service 60-inch-diameter milk-glass neon sign, $20,000
  • 1928 Pontiac (early black) 96×48-inch porcelain neon sign, $8,500
  • Yenko “bowtie” style 55-inch neon sign, $7,000
  • Dodge-Plymouth Approved Service 42-inch-diameter porcelain neon sign, $7,000
  • Dodge Scat Pack 57×32-inch light-up plastic sign, $7,000
  • Pontiac Service 48-inch-diameter porcelain neon sign, $6,100
  • Chevrolet Super Service 60-inch diameter porcelain sign, $5,500
  • Dodge-Plymouth 30×65-inch porcelain neon sign, $5,500
  • Pontiac Goodwill Used Cars 49×72-inch porcelain neon sign, $5,200
  • Chevrolet Super Service 42-inch-diameter porcelain sign, $5,000
  • Bennett Clockface Gulf-branded gas pump, $4,750
  • OK Used Cars Nickey Chevrolet 62×84-inch steel neon sign, $4,500
  • OK Used Cars – 427 Miles to Yenko Chevrolet 40×60-inch square tin sign,
  • $4,000
  • McColl-Frontenac Products (w/Indian Chief graphic) 30-inch-diameter
  • porcelain sign, $4,000
  • Pontiac Service Manager metal light-up 10×24-inch sign, $3,600
  • Gilbarco Red Crown (w/globe topper) gas pump, $3,500
  • Firestone Tires “shield”-style 39-inch porcelain sign, $3,500
  • United Motors Authorized Service (w/AC Products byline) 18×14-inch porcelain
  • sign, $3,500
  • Mr. Norm’s Grand Spaulding Dodge 48-inch neon sign, $3,200
  • Nickey Powered 55-inch neon sign, $3,200
  • Golden Shell Motor Oil “clamshell” design 36-inch tin sign, $3,100
  • Diamond Gasoline quadrangular 40×70-inch porcelain sign, $2,900
  • Kan-O-Tex w/Ethyl 42-inch-diameter porcelain sign, $2,900
  • Marathon Products 48-inch diameter porcelain sign, $2,800
  • Sealed Power Authorized Service 20×31-inch flanged tin sign, $2,800
  • Wadhams Gasoline w/Ethyl 42-inch-diameter porcelain sign, $2,600
  • Chevrolet Service 20-inch diameter neon clock, $2,300
  • Pontiac (w/Indian head graphic) 36-inch-diameter porcelain sign, $2,200

Visit for complete results of the Mecum Auctions Indianapolis memorabilia sales.


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