Author Archives: Ron Kowalke

Plastic Cadillacs: Going upscale in the sandbox

Simplicity. Functionality. Durability. This trio of words, for the most part, has disappeared from the promotional blitz of modern toy cars. In our Swiss-army-knife-is-so-yesterday-unless-it-comes-with-built-in-GPS-and-carbon-dating-capabilities rush to capitalize on advancing technology, even among childrens’ toys, the plastic play cars from the late 1940s through the early ’60s reminds us of these three very important characteristics.