We are never too experienced to gain a new appreciation for information. That's part of what is at the core of the latest column by Wayne Jordan. A column about reconsidering the essence of collecting today.
A business' brand is a big deal. With that, it carries a lot of responsibility and potential reward for a business, which is why it may not be the best idea to think re-branding when sales are down.
Navigating the landscape of wages and labor when operating an antiques and collectibles business can be challenging, but sensibility prevails, states Wayne Jordan.
Using social media to market your business isn't about focusing on you. That may seem odd, but it's really about posting relatable information that hits home with people, advises Wayne Jordan, in his latest Behind the Gavel column.
Your time and effort in promoting your available items online is an essential and not terribly challenging part of the overall marketing of your business advises Wayne Jordan.
In one of his most recent Behind the Gavel columns, Wayne Jordan discusses the methods and mindset to use when dealing with affluent customers.
In this Behind the Gavel column, Wayne Jordan examines the increase of 'added fees' becoming part of some business operations.
A change toward greater pricing transparency within the antiques and collectibles market is a departure from the norm, but can be useful, provided the information is accurate, says Wayne Jordan.
"Ours is a business built on browsers," states Wayne Jordan in his latest Behind the Gavel column, about the importance of looking at sales management in statistics.
The theme of Wayne Jordan's latest Behind the Gavel column is 'retail will prevail', and as always he shares supporting statistics and practical insight.