Author Archives: Wayne Jordan

Wayne Jordan

About Wayne Jordan

Wayne Jordan is a Virginia licensed auctioneer, certified personal property appraiser, and accredited business broker. He specializes in the valuation and liquidation of estate and business assets. His column Behind the Gavel appears regularly in Antique Trader. Learn more at www.resaleretailing.com, or email auctioneer.wayne@yahoo.com.

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Nostalgia Merchandising: Selling emotional appeal

There's no question nostalgia is at the center of many peoples' interest in antiques and collectibles, but, if you are selling antiques and collectibles Wayne Jordan urges you to consider if you are tapping into the emotion of nostalgia to truly market items.

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Fulfilling Business: Setting goals based on values

In his latest Behind the Gavel column, Wayne Jordan provides real food for thought. In it he encourages all of us to take a closer look at the goal-setting techniques we often adhere to, in an effort to determine if they are effective and in line with personal values