Author Archives: Wayne Jordan

Wayne Jordan

About Wayne Jordan

Wayne Jordan is a Virginia licensed auctioneer, certified personal property appraiser, and accredited business broker. He specializes in the valuation and liquidation of estate and business assets. His column Behind the Gavel appears regularly in Antique Trader. Learn more at www.resaleretailing.com, or email auctioneer.wayne@yahoo.com.

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Tracking inventory with a SKU system

As antiques businesses grow, they may move from selling at an antique mall or show to a free-standing retail location or sell online. As inventory and transactions increase, it becomes harder to keep track of inventory. Starting your business with an inventory plan, such as a SKU system, reduces problems and makes growth easier.

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Preparing for a career in the antiques trade

Long hours, low pay and high risk. According to the findings of a report in The Princeton Review, only the most resolute of students would take the plunge of pursuing a career in antiques. So, what’s the payoff? Wayne Jordan tackles the topic in his latest column.

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Touching convinces shoppers to buy more

Touch connects us to objects in a personal way. Although it’s prudent for dealers to lock away small, high-priced items that are easy to steal, in his latest Behind the Gavel column Wayne Jordan shares research showing that customers buy more when they’re allowed to touch the goods.

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Nostalgia Merchandising: Selling emotional appeal

There's no question nostalgia is at the center of many peoples' interest in antiques and collectibles, but, if you are selling antiques and collectibles Wayne Jordan urges you to consider if you are tapping into the emotion of nostalgia to truly market items.