Good news for storekeepers: Wayne Jordan evaluates the evidence of buyers shopping online, but buying in bricks-and-mortar stores, where they can touch, feel and try before they make their purchases.
Behind the Gavel columnist Wayne Jordan takes a close look at the potentially ‘slippery slope’ associated with mis-classification of employees of a small business as contractors. A slope that can lead to penalties, but is avoidable with informed use of proper classification practices.
In the latest Behind the Gavel column, Wayne Jordan points out the troubles that can arise from lax record keeping when purchasing items for your collections. Should you ever sell, Uncle Sam will be expecting his share of the profit.
Encouraging customers to make a conscious decision benefiting your business is what marketing is all about. In the latest installment of Behind the Gavel, Wayne Jordan shares insights on capturing customer interest, which is a critical step in the marketing process.
There’s a science to selling at antique shows, and one of the key elements of that science is practicing smart preparation during show set up. In his latest Behind the Gavel column, Wayne Jordan shares some secrets and valuable truths about shows.
Wayne Jordan takes a closer look at the results of the Sellers Choice Awards tabulated by EcommerceBytes.com. See how the various online sales platforms stack up in Wayne’s latest Behind the Gavel column.
Wayne Jordan’s latest installment of Behind the Gavel reveals formulas for predicting how long you can stay afloat if you happen to be going through a sales dry spell.
Online forums can be a wealth of business information both good and bad. Wayne Jordan’s Behind the Gavel column explores the pros and cons of advice tendered to prospective antiques entrepreneurs.
It’s often said that knowledge is power, and not only does Behind the Gavel columnist Wayne Jordan agree with that sentiment, but he recommends titles no antique dealer’s or collector’s reference library should be without.
Knowing where to find it, and how to use it, data that online tools provide can tell you whether interest in antiques inventory is waxing or waning — a necessity for sales success, reports Wayne Jordan in his latest Behind the Gavel column.