Email marketing is part of a process, and if you don’t employ the process step-by-step, you’ll get anemic results. The process is simple, but “the devil is in the details.” Read More +
Antique Dealers: Don’t give up on email marketing
Author Archives: Wayne Jordan
Smells Sell: Studies show pleasant odors put shoppers in the spending mood
Pleasant, familiar smells are said to have a “halo effect” that puts shoppers in a good mood, and encourages them to spend. Read More +
Key points you must know before buying an existing antiques business
For Sale: “Great little antique shop … packed floor to rafters with inventory of all types … new owner won’t have to buy inventory for two years … make more money if new owner will keep longer hours and sell … Read More +
Simple steps for training antique sales associates to succeed
Well-prepared and engaging retail sales associates are so uncommon these days that with a little effort, your store can quickly gain a reputation for outstanding customer service. Read More +
Behind the Gavel: Customers are looking for a reason to buy from you
Naysayers claim that brick-and-mortar stores are nothing more than museums, where tech-savvy customers go to touch, feel and test products before buying them online (a practice called “showrooming”). That’s bullhockey. Read More +
Amazon.com opening its traffic to antiques dealers
Giving other search engines badly needed competition, online juggernaut Amazon.com is moving into the collectibles world to take dealers’ inventory out of the labyrinth that is Google search and away from eBay’s costly listing fees. Read More +
Behind the Gavel: Two tips on improving an antiques customer’s retail shopping experience
Two simple tips can give antiques retail store owners an edge in improving a customer’s retail shopping experience. Columnist Wayne Jordan says antiques dealers must make shopping in your store a fun experience. Here are two techniques (one hi-tech, one low-tech) that other retailers use to ensure their customers enjoy shopping in their stores. Read More +
Behind the Gavel: Flea market vendors show why price matters
For the 45th year, the tiny Blue Ridge Mountain town of Hillsville, Va., (population 2,600) was engulfed by a half-million visitors to the annual Labor Day Flea Market and Gun Show to peruse the wares of more than 2,000 flea market vendors. Read More +
Behind the Gavel: Four ways to dispose of dead antiques inventory
As promised in Wayne Jordan’s last column, which defined “dead inventory,” here are four easy ways to dispose of dead antiques inventory that don’t involve giving it away to the local thrift shop or carrying it to a flea market. Read More +
Behind the Gavel: Why dead inventory can kill your antiques business
When most of one’s inventory is unsalable, profits plummet and customers begin to shop elsewhere. Unless a quick remedy is found, such shops face inevitable bankruptcy. Read More +