Using these three fundamental, set-it-and-forget-it antiques marketing tactics can help antiques retailers meet their sales goals.
As antiques businesses grow, they may move from selling at an antique mall or show to a free-standing retail location or sell online. As inventory and transactions increase, it becomes harder to keep track of inventory. Starting your business with an inventory plan, such as a SKU system, reduces problems and makes growth easier.
How can dealers discount prices enough to keep the merchandise moving, but still produce a reasonable profit? In his latest Behind the Gavel column, Wayne Jordan has a few suggestions that makes dollars and cents.
Long hours, low pay and high risk. According to the findings of a report in The Princeton Review, only the most resolute of students would take the plunge of pursuing a career in antiques. So, what’s the payoff? Wayne Jordan tackles the topic in his latest column.
Touch connects us to objects in a personal way. Although it’s prudent for dealers to lock away small, high-priced items that are easy to steal, in his latest Behind the Gavel column Wayne Jordan shares research showing that customers buy more when they’re allowed to touch the goods.
There's no question nostalgia is at the center of many peoples' interest in antiques and collectibles, but, if you are selling antiques and collectibles Wayne Jordan urges you to consider if you are tapping into the emotion of nostalgia to truly market items.
In his latest column, Wayne Jordan explains how bricks-and-mortar retailers have an opportunity online sellers don’t: By making shopping memorable and pleasant, shopkeepers can build a trusting relationship and keep customers coming back — even if they don’t buy on the first visit.
In his latest Behind the Gavel column, Wayne Jordan provides real food for thought. In it he encourages all of us to take a closer look at the goal-setting techniques we often adhere to, in an effort to determine if they are effective and in line with personal values
Behind the Gavel columnist Wayne Jordan explores how business owners can effectively employ public relations techniques to increase brand awareness and their bottom line.
By analyzing business benchmarks, Wayne Jordan discusses points to help “used goods” dealers determine whether they fared better – or worse – than the industry average.