In this Behind the Gavel column, Wayne Jordan examines the education-marketing approach implemented by Total Wine and discusses the opportunity that exists for antique dealers to mirror this business model.
In an effort to help business owners make the most of the marketing of antiques businesses, Wayne Jordan explores and evaluates Facebook's new Lookalike Audience feature.
Putting photos to work promoting your antique and collectible business on a virtual platform can create something customers will remember. Wayne Jordan explains further in his latest Behind the Gavel column.
Learn how antique shop owners can engage customers and increase sales using the Small Business Saturday effort.
Much of today's holiday shopping atmosphere is about sales - best deals. In this Behind the Gavel column Wayne Jordan warns sellers against markdown mania without first running the numbers.
We are never too experienced to gain a new appreciation for information. That's part of what is at the core of the latest column by Wayne Jordan. A column about reconsidering the essence of collecting today.
A business' brand is a big deal. With that, it carries a lot of responsibility and potential reward for a business, which is why it may not be the best idea to think re-branding when sales are down.
Navigating the landscape of wages and labor when operating an antiques and collectibles business can be challenging, but sensibility prevails, states Wayne Jordan.
Using social media to market your business isn't about focusing on you. That may seem odd, but it's really about posting relatable information that hits home with people, advises Wayne Jordan, in his latest Behind the Gavel column.
Your time and effort in promoting your available items online is an essential and not terribly challenging part of the overall marketing of your business advises Wayne Jordan.