Behind the Gavel columnist Wayne Jordan explores how business owners can effectively employ public relations techniques to increase brand awareness and their bottom line.
By analyzing business benchmarks, Wayne Jordan discusses points to help “used goods” dealers determine whether they fared better – or worse – than the industry average.
In his latest Behind the Gavel column, Wayne Jordan examines the topic of business plans, and if they are a must for small businesses or a myth.
In his latest Behind the Gavel column, Wayne Jordan takes a serious look at the often humorous world of online business marketing using memes.
Before opening a store, the question that begs to be answered is: “What’s the opportunity for a new vintage store in my area?” Wayne Jordan shares research tools that will help answer that critical question.
Behind the Gavel columnist Wayne Jordan is talking about marketing strategies and tactics, and the role they play in any size business.
In his latest Behind the Gavel column, Wayne Jordan explains how blogging just a few minutes each day can effectively leverage both your time and your money.
Although it may be a secret to a large portion of the population, more and more communities and regions of the country are discovering what collectors and antiques dealers have known for years, antiques are worth traveling for. In his latest Behind the Gavel column, Wayne Jordan, examines how the area of Galax, Va....
The world is too complex to completely protect ourselves from financial fraud. However, there are some things we can do to minimize our risk of being defrauded. Wayne Jordan shares several tips in his most recent Behind the Gavel column.
In his latest Behind the Gavel column, Wayne Jordan illustrates how cooperating with eBay’s liberal refund policies may increase sales — but not necessarily profits.