Behind the Gavel columnist Wayne Jordan is talking about marketing strategies and tactics, and the role they play in any size business.
In his latest Behind the Gavel column, Wayne Jordan explains how blogging just a few minutes each day can effectively leverage both your time and your money.
Although it may be a secret to a large portion of the population, more and more communities and regions of the country are discovering what collectors and antiques dealers have known for years, antiques are worth traveling for. In his latest Behind the Gavel column, Wayne Jordan, examines how the area of Galax, Va....
The world is too complex to completely protect ourselves from financial fraud. However, there are some things we can do to minimize our risk of being defrauded. Wayne Jordan shares several tips in his most recent Behind the Gavel column.
In his latest Behind the Gavel column, Wayne Jordan illustrates how cooperating with eBay’s liberal refund policies may increase sales — but not necessarily profits.
In his latest Behind the Gavel column, Wayne Jordan explores how nearly worthless objects can be infused with value – even where none exists – making buyers willing to pay higher prices.
Behind the Gavel columnist Wayne Jordan explains why your business is at risk if you are without insurance or are underinsured — even if you only operate a booth in an antiques mall.
Despite our claims to being rational thinkers, the fact is we oft en make important decisions today based on what we have invested in the past. In his latest Behind the Gavel column, Wayne Jordan shows us why this isn’t always in our best interest.
In the latest Behind the Gavel column, Wayne Jordan discusses consigning items at auction, and the importance and impact of understanding the ins and outs of the process.
Good news for storekeepers: Wayne Jordan evaluates the evidence of buyers shopping online, but buying in bricks-and-mortar stores, where they can touch, feel and try before they make their purchases.