Encouraging customers to make a conscious decision benefiting your business is what marketing is all about. In the latest installment of Behind the Gavel, Wayne Jordan shares insights on capturing customer interest, which is a critical step in the marketing process.
There’s a science to selling at antique shows, and one of the key elements of that science is practicing smart preparation during show set up. In his latest Behind the Gavel column, Wayne Jordan shares some secrets and valuable truths about shows.
Wayne Jordan takes a closer look at the results of the Sellers Choice Awards tabulated by EcommerceBytes.com. See how the various online sales platforms stack up in Wayne’s latest Behind the Gavel column.
Wayne Jordan’s latest installment of Behind the Gavel reveals formulas for predicting how long you can stay afloat if you happen to be going through a sales dry spell.
Online forums can be a wealth of business information both good and bad. Wayne Jordan’s Behind the Gavel column explores the pros and cons of advice tendered to prospective antiques entrepreneurs.
It’s often said that knowledge is power, and not only does Behind the Gavel columnist Wayne Jordan agree with that sentiment, but he recommends titles no antique dealer’s or collector’s reference library should be without.
Knowing where to find it, and how to use it, data that online tools provide can tell you whether interest in antiques inventory is waxing or waning — a necessity for sales success, reports Wayne Jordan in his latest Behind the Gavel column.
In his latest Behind the Gavel column, Wayne Jordan offers a primer on using online resource IFTTT (If that, then this) to make efficient use of marketing and obtaining fresh inventory for an antiques business.
Whether clerk or customer we're all familiar with the phrase "thanks - just looking" when it comes to visiting retail shops without a primary focus for the visit. However, as Wayne Jordan points out in his latest Behind the Gavel column, but engaging early on can help customers find something they're interested in and...
The idea that one day people would pay for purchases with a swipe of a finger on a hand-held device may have seemed “other worldly” at one time, but it’s a present-day reality, and choosing to ignore diverse payment options is a restrictive approach to business, warns columnist Wayne Jordan in his latest Behind...