There's no question nostalgia is at the center of many peoples' interest in antiques and collectibles, but, if you are selling antiques and collectibles Wayne Jordan urges you to consider if you are tapping into the emotion of nostalgia to truly market items.
In his latest column, Wayne Jordan explains how bricks-and-mortar retailers have an opportunity online sellers don’t: By making shopping memorable and pleasant, shopkeepers can build a trusting relationship and keep customers coming back — even if they don’t buy on the first visit.
In his latest Behind the Gavel column, Wayne Jordan provides real food for thought. In it he encourages all of us to take a closer look at the goal-setting techniques we often adhere to, in an effort to determine if they are effective and in line with personal values
Behind the Gavel columnist Wayne Jordan explores how business owners can effectively employ public relations techniques to increase brand awareness and their bottom line.
By analyzing business benchmarks, Wayne Jordan discusses points to help “used goods” dealers determine whether they fared better – or worse – than the industry average.
In his latest Behind the Gavel column, Wayne Jordan examines the topic of business plans, and if they are a must for small businesses or a myth.
In his latest Behind the Gavel column, Wayne Jordan takes a serious look at the often humorous world of online business marketing using memes.
Before opening a store, the question that begs to be answered is: “What’s the opportunity for a new vintage store in my area?” Wayne Jordan shares research tools that will help answer that critical question.
Behind the Gavel columnist Wayne Jordan is talking about marketing strategies and tactics, and the role they play in any size business.
In his latest Behind the Gavel column, Wayne Jordan explains how blogging just a few minutes each day can effectively leverage both your time and your money.