Cheerios (& more) go retro

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Karen Knapstein

About Karen Knapstein

Karen L. Knapstein is Print Editor for Antique Trader. A lifelong collector and student of antiques, she lives in Wisconsin with her husband, Joseph, and daughter, Faye.
Target and General Mills have teamed up to appeal to consumers’ desire for simpler, more prosperous times.

An article in Ad Age reports:

cocoapuffs030309.jpgGeneral Mills, Target Play On Consumers’ Nostalgia

General Mills has given Target a month-long exclusive on retro box
designs for some of its best-selling cereals, Cheerios, Honey Nut
Cheerios, Lucky Charms, Cocoa Puffs and Trix. The package-food company is giving away T-shirts with the old designs
as part of the deal. Consumers with five proof-of-purchase labels will
be entitled to a free shirt at cerealwear.com. Consumers who would rather just buy one can go to the site and spend $5 to don a defunct Mills design.

(Read the full story here)

What do you think? Will you go cuckoo for these Cocoa Puffs?

Is this just the first step that marketers will be taking to play on nostalgia? Will the trend continue with other products? Will these boxes become collectibles in their own right?

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