Understanding your audience is a key to being successful in any business, but especially in the retail sector. The challenges to connect with new generations of consumers can be overcome, states entrepreneur Bob Ellis.
Using social media to market your business isn't about focusing on you. That may seem odd, but it's really about posting relatable information that hits home with people, advises Wayne Jordan, in his latest Behind the Gavel column.
The Sixth Annual Foundation for Appraisal Education Seminar, scheduled for Sept. 22-23, will feature a speaker panel of 14 experts.
In one of his most recent Behind the Gavel columns, Wayne Jordan discusses the methods and mindset to use when dealing with affluent customers.
In this Behind the Gavel column, Wayne Jordan examines the increase of 'added fees' becoming part of some business operations.
A change toward greater pricing transparency within the antiques and collectibles market is a departure from the norm, but can be useful, provided the information is accurate, says Wayne Jordan.
"Ours is a business built on browsers," states Wayne Jordan in his latest Behind the Gavel column, about the importance of looking at sales management in statistics.
The key to longevity in today's antiques business involves being able to expand one's global footprint. For Doris Leslie Blau Gallery, a firm specializing in antique carpets and custom rugs for the past 45 years, one way to do just that is through eBay Collective.
The theme of Wayne Jordan's latest Behind the Gavel column is 'retail will prevail', and as always he shares supporting statistics and practical insight.
It’s been a few years, but the Antique Trader Business Directory is back. Anyone operating an art, collectibles, antiques or related business is encouraged to get listed for free.