Understanding your audience is a key to being successful in any business, but especially in the retail sector. The challenges to connect with new generations of consumers can be overcome, states entrepreneur Bob Ellis.
Antique Stores, Shops, and Malls
Use positive messaging to inspire social sharing
Using social media to market your business isn't about focusing on you. That may seem odd, but it's really about posting relatable information that hits home with people, advises Wayne Jordan, in his latest Behind the Gavel column.
Appraisal education seminar slated for Sept. 22-23
The Sixth Annual Foundation for Appraisal Education Seminar, scheduled for Sept. 22-23, will feature a speaker panel of 14 experts.
DINKs, WOOFs, and HENRYs: Selling to the rich
In one of his most recent Behind the Gavel columns, Wayne Jordan discusses the methods and mindset to use when dealing with affluent customers.
Understanding, navigating ‘added fees’ circuit
In this Behind the Gavel column, Wayne Jordan examines the increase of 'added fees' becoming part of some business operations.
Behind the Gavel: Does pricing transparency lower prices?
A change toward greater pricing transparency within the antiques and collectibles market is a departure from the norm, but can be useful, provided the information is accurate, says Wayne Jordan.
Sales Management: Performance by the numbers
"Ours is a business built on browsers," states Wayne Jordan in his latest Behind the Gavel column, about the importance of looking at sales management in statistics.
eBay Collective spotlights Doris Leslie Blau Gallery
The key to longevity in today's antiques business involves being able to expand one's global footprint. For Doris Leslie Blau Gallery, a firm specializing in antique carpets and custom rugs for the past 45 years, one way to do just that is through eBay Collective.
Behind the Gavel: Retail will prevail by engaging in-store customers
The theme of Wayne Jordan's latest Behind the Gavel column is 'retail will prevail', and as always he shares supporting statistics and practical insight.
Antique Trader announces return of Antiques & Collectibles Trade Directory
It’s been a few years, but the Antique Trader Business Directory is back. Anyone operating an art, collectibles, antiques or related business is encouraged to get listed for free.