Attracting a new community of customers isn't solely about drawing them to your location, part of a sound marketing plan is thinking like consumers and being where they are; enter pop-up shops, explains Behind the Gavel columnist Wayne Jordan.
Behind the Gavel columnist Wayne Jordan discusses the concept of Dealer Dicker Days and how this type of event can bring a little 'sales sunshine,' to antique businesses.
In this Behind the Gavel column, Wayne Jordan sheds light on the misconception of the 'Retail Apocalypse' of 2017, which he explains - with supporting evidence - is really a shift back to small business.
The desire to help drive traffic to her family's business and fellow Pennsylvania businesses, and raise monies for community needs, led Melissa Nordhoff to create a tour. Ten years in and word is out.
What do you have when you combine a myriad of small businesses, an effort that consistently benefits charity, and events and opportunities to explore and enjoy the East Coast country side? Why, Best Kept Secrets, of course.
Promotion is the name of the game when it comes to getting a business in front of potential customers, and advertising specialities are an viable option.
In an effort to help business owners make the most of the marketing of antiques businesses, Wayne Jordan explores and evaluates Facebook's new Lookalike Audience feature.
Putting photos to work promoting your antique and collectible business on a virtual platform can create something customers will remember. Wayne Jordan explains further in his latest Behind the Gavel column.
Are you planning an antiquing road trip for the near future or next year? You've probably considered and double checked the essentials, but have you put any thought into your road trip music playlist? May we offer a few suggestions...