Increase sales by increasing curb appeal
In this Behind the Gavel column, Wayne Jordan looks at the benefits of applying the importance of curb appeal to a commercial building and business.
Preventing Theft: Shoplifters tell their secrets
Retail losses from theft equals about $50 billon dollars each year, reports Behind the Gavel columnist Wayne Jordan, citing a report by TIME. In an effort to combat some of this loss, Wayne shares some tips to hopefully thwart shoplifters.
Pop-Up Shops: Six ways to capitalize on the craze
Attracting a new community of customers isn't solely about drawing them to your location, part of a sound marketing plan is thinking like consumers and being where they are; enter pop-up shops, explains Behind the Gavel columnist Wayne Jordan.
Have fun, clinch buyers with Dealer Dicker Day
Behind the Gavel columnist Wayne Jordan discusses the concept of Dealer Dicker Days and how this type of event can bring a little 'sales sunshine,' to antique businesses.
Take a closer look at the ‘Retail Apocalypse’
In this Behind the Gavel column, Wayne Jordan sheds light on the misconception of the 'Retail Apocalypse' of 2017, which he explains - with supporting evidence - is really a shift back to small business.
Ten years in and the secret is out about unique tour
The desire to help drive traffic to her family's business and fellow Pennsylvania businesses, and raise monies for community needs, led Melissa Nordhoff to create a tour. Ten years in and word is out.
Ten years in and the ‘secret’ is out about unique tour
What do you have when you combine a myriad of small businesses, an effort that consistently benefits charity, and events and opportunities to explore and enjoy the East Coast country side? Why, Best Kept Secrets, of course.
Advertising specialties make businesses stand out
Promotion is the name of the game when it comes to getting a business in front of potential customers, and advertising specialities are an viable option.
Build your business with a lookalike audience
In an effort to help business owners make the most of the marketing of antiques businesses, Wayne Jordan explores and evaluates Facebook's new Lookalike Audience feature.