Antique Stores, Shops, and Malls

Dealers offer tips on clearance sale pricing

In his latest Behind the Gavel column, Wayne Jordan shares the results of his research and experience involving clearance sales. The advice he shares is not only helpful if you are in the business of selling antiques and collectibles, and are considering an after-the-holidays sale, but, his column is a ‘peek...

Tracking inventory with a SKU system

As antiques businesses grow, they may move from selling at an antique mall or show to a free-standing retail location or sell online. As inventory and transactions increase, it becomes harder to keep track of inventory. Starting your business with an inventory plan, such as a SKU system, reduces problems and...

Touching convinces shoppers to buy more

Touch connects us to objects in a personal way. Although it’s prudent for dealers to lock away small, high-priced items that are easy to steal, in his latest Behind the Gavel column Wayne Jordan shares research showing that customers buy more when they’re allowed to touch the goods.

Nostalgia Merchandising: Selling emotional appeal

There's no question nostalgia is at the center of many peoples' interest in antiques and collectibles, but, if you are selling antiques and collectibles Wayne Jordan urges you to consider if you are tapping into the emotion of nostalgia to truly market items.