Business Profile: Solvang Antique Center

SOLVANG, Calif.—Despite the declining real estate and stock markets and the depressed economy, antiques continue to provide a means of diversifying and strengthening one’s investment portfolio.

The Solvang Antique Center has flourished in the midst of economic chaos and devaluation of assets in other investment arenas. By focusing on high quality, investment-grade antiques, the West Coast business is attracting a clientele who believe in the staying power of rare and desirable tangible goods and have directed more of their investment dollars into their collections.

Ron Palladino, owner of the Solvang Antique Center for the past 35 years, comments on present market conditions: “Historically, during times of economic unrest, when the stock market and real estate market are depressed and unpredictable, many investors turn to fine antiques and other tangible goods investments. In addition to a good chance of appreciation over the years, collectors enjoy incorporating their antiques into their home and business environments, garnering daily enjoyment from them and enriching their quality of life.”

After 35 years in the antique trade the Solvang Antique Center is able to acquire hard-to-find and sought after items from former clients and business associates worldwide. Palladino feels that their longevity in the antiques business contributes to their ability to build satisfying and profitable portfolios of fine antiques, and is key to their continuing success – and that of their customers.

Notable sales in 2008 included a one-of-a-kind Steinway art case piano, parquetry veneered in mahogany, cherry and French walnut and embellished with 40 hand painted porcelain plaques, gilt bronze ormolu castings and abalone keys. The piano was sold for $88,000, and although the buyer was immediately offered a substantial profit by another customer, he said he would not part with it for any price.

The Solvang Antique Center has attracted customers worldwide through their Web site, resulting in sales of investment-grade antique clocks and music boxes in the range of $50,000 to $150,000. Collectors buy pieces at long distance based on the antique center’s 35-year reputation for quality products and reliable customer service. Their Web site averages over 50,000 hits per day.

 For more information about the antiques offered by Solvang Antique Center, visit

Solvang Antique Center has an 8,000-square-foot showroom packed with antiques of every genre. Their inventory changes daily, with more than 65 specialty dealers showcasing their antiques. Owners Ron and Julie Palladino specialize in antique clocks, watches and music boxes and maintain one of the largest selections of restored mechanical antiques in the industry.

The showroom is open seven days a week from 10 a.m. to 6 p.m. and is located at 486 First Street in the Danish Village of Solvang, Calif.

Their Web site is