Welcome to the ‘Regional Focus’


Welcome to the first installment of a new endeavor on behalf of our readers and advertisers. Many of you have sent in cards and letters, asking us to focus on events closer to home. Perhaps it’s because collectors are tightening their belts and not traveling as far. Maybe it’s because the nation’s mom and pop antique shops needs someone to write less about their extinction and more about their successes.

Whatever the reason, we agree with you. 

Antique Trader, being a national publication for the last 50 years, does its best to cover events big and small. However, more often than not, it’s the big names that gain the most ink. That’s because we have a mission to bring you information about the most unique, unusual and rare pieces on Earth. Usually objects like that find their way to the most unique, unusual or rare auction houses or shows. Local shops and auction houses have fascinating stories to tell, too.

As a result, we have decided to reserve a portion of each week’s magazine to focus on different regions of the country. It’s a way to expand the publication by up to eight additional pages and expand our coverage of the antiques trade that is more familiar with the everyday collector. The rotation will go something like this: South, North, East and West.

Record-breaking auction results and jaw-dropping finds make for great reading, but it can be just as entertaining catching up with small town antique shops, auction houses, events and the collectors that keep them in business. Not to mention the practical aspect of learning how other shop owners and collectors are weathering he current economic storm.

Let me know what you think. Contact us if you want your favorite shop or mall to be featured. We’re looking for the smallest of small antiques businesses. Contact us at ATNews@fwmedia.com, 800-726-9966, ext. 13233 or in care of Antique Trader, 700 E. State St., Iola, WI 54945.

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