New Wisconsin antique shop offers plenty of picking opportunity

Last week, I ran into a dealer friend who was dropping off his booth rent at a newly opened Wisconsin antique shop, Water Street Vintage LLC, which my husband and I were visiting for the first time.

We had a brief discussion about his experience at Water Street Vintage. (He and his wife formerly owned their own shop, but sold it a couple of years ago and were primarily selling online until WSV opened.) I asked him what he thought about it and he said the owners did a great job setting it up and they have a lot of merchandise moving through. In all, he and his wife are very pleased with the whole experience and their results.

Then the discussion turned to “non-antiques.” He said there’s a little too much “crafty” things for his liking, “But the stuff’s selling!”

upcycled vintage bottles

Upcycled bottles as art are proving popular to patrons of Water Street Vintage. Image courtesy of Water Street Vintage LLC/

I told him (something to the effect of), “If no-one values something in the state it’s in, I think it’s great to turn it to something that will sell. Something that people value.” In fact, in Water Street Vintage, there were quite a few pieces of shabby painted furniture – even the offer of painting to suit. And there were bottles upcycled to decorative art pieces, and old pottery and glass upcycled to garden sculptures.

Don’t get me wrong – my heart pounds for old furniture with its original paint. There was plenty of that, too. And many pieces that were sold already; on one or two, I was tempted to leave an offer to purchase in case the buyers ended up changing their minds. But the freshly painted and scuffed pieces of shabby furniture would fit in, too.

I think I’ve told you before, but I’ll say it again: My nesting goal is to always have something interesting to look at, no matter where you are in my home.

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Did I buy anything?

Yep. I’m a sucker for for bookends – especially cast iron bookends – so I picked up a pair for just $20. I loved the furniture selections – and many tempted me – but, I kept my purchase small on my first visit. With each passing day and WSV’s regular posts on Facebook, the urge to return builds.

Water Street Vintage, which just opened February 1, 2014, in New London, Wis. If you’re in the area, I recommend a visit. It’s well lit, has an inviting atmosphere, all but one or two of the spaces are comfortably navigable (even with a large-ish handbag like the one I carry), the variety is wonderful – from duck decoys to stoneware to depression glass to the ever-popular Howard Products – and the prices are very reasonable.

Two thumbs up! (Or, as I told Kelly, one of the co-owners, “Four thumbs up – counting my husband’s.”)

Water Street Vintage is located at 205/207 W. North Water Street, New London, Wisconsin. Shop hours are Monday-Friday from 10 a.m.-6 p.m.; Saturday from 10 a.m.-5 p.m.; and Sunday from 11 a.m.-4 p.m. The antique shop can be reached at (920) 982-9826.

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