Indy Ad, Toy, Doll Show expects blockbuster Sept event

INDIANAPOLIS – Promoters of the Indy Ad Show say a nationwide trend is emerging as collectors take advantage of the economy to upgrade their selection. That’s why they’ve added two new features – a toy show and doll show – to the two-day event.

“It’s easier to sell a $100 to $200 piece than it is a $20 piece,” said Doug Moore, who with Vern Atkins promotes the show, now in its 39th year. “The high end pieces are still moving. Anything that’s scarce or rare is moving.”

Moore and Atkins are preparing the next Indy Ad Show, scheduled for Sept. 26-27 at the Indiana State Fairgrounds.

Last year Moore and Atkins introduced separate toy and doll shows to boost Sunday traffic at the two-day show. The experiment was largely successful and collectors showed up, especially during a special early buying and dealer entry on Sunday morning. The early entry will return from 8 to 10 a.m. Sunday only. An early buying fee of $20 includes entry to the advertising show and the toy and doll shows. At 10 a.m. the advertising show opens and its $7 admission includes entry to the other two shows.

The doll and toy show is different from the Indy Ad show’s reputation for high-end advertising, premiums and displays. The main goal is to build the gate and draw collectors to the show.

Moore expects about 100 dealers at the Indy Ad show and about 120 tables of quality toys and dolls on Sunday.

“We always have new exhibitors,” Moore said. “It’s pretty much why we started a toy show within our show and that has been an big increase.”

Collectors are upgrading and buying better things,” he said. “We do have collectors coming and that’s what we tell dealers: 80 percent of people coming through the door are buying something. People who come don’t come to window shop.”

Moore spoke with Antique Trader from Washington, where he just wrapped up an appearance at Palmer Wirfs & Associates Portland Expo. He trades under the name ‘Tiques & Toys. “I had a very good show; people are starting to come back.”

More information about exhibiting in the Indy Ad show, Indy Toy Show or Indy Doll Show is available by calling Moore at 317-694-0253 or by visiting