Gotta Have It! Online auction will feature personal items from Elvis, Lennon, Madonna, and more

NEW YORK – For the first time ever on the collector’s market, Elvis Presley’s favorite 1974 concert-worn jumpsuit that he personally named the “Peacock”– one of the most sought after Elvis collectibles in existence – will at long last be available at the Gotta Have It! Rock & Roll Pop Art Auction at from July 21-August 6. This never-before-offered item is expected to command $275,000-$300,000, which will break the record for the most expensive piece of Elvis memorabilia ever sold at auction. Considered the most glaring omission from Graceland’s personal collection of Elvis’ jumpsuits, the “Peacock” is one of only a few outfits designed by Bill Belew (The King’s renowned costume designer from 1968-1977) to appear in an auction.

Also on the auction block – and expected to go for upwards of $500,000 – is John Lennon’s cherished talisman necklace, instantly recognizable as the only piece of “clothing” he wore during the infamous nude John and Yoko photo shoot for the “Two Virgins” album (1986). Additional items run the gamut from Madonna’s private planner/diary (1988-1989) and Marilyn Monroe’s jeans worn in the film River of No Return given to Britney Spears by Tommy Hilfiger (who bought them at the famous 1988 Marilyn Monroe auction) to personal possessions from Johnny Cash, The Beatles and The Rolling Stones. Britney Spears’ Mickey Mouse Club T-shirt (1983) signed by the entire cast including Justin Timberlake, Christina Aguilera and Kerri Russell will be up for sale, as will a vast collection of previously unearthed Beatles artifacts from their first U.S. tour (1964).   

The business of memorabilia generates about $2 billion dollars annually, and rock ‘n’ roll collectibles is the newest category (post 1950) with greatest potential for growth. “While the appeal of most memorabilia tends to be domestic and male dominated, music, with its broad and international appeal is a real growth area,” says Peter Siegel, CEO of Gotta Have It!, a leader in rare, authentic sports and music memorabilia. “Rock ‘n’ roll memorabilia is just starting to build momentum and we feel the potential has not even begun to reach its height.” Siegel feels that classic rock collectibles in particular have a tremendous upside because the continuous appeal of artists like The Beatles and Elvis generation after generation increases their value every year.

Autographs from rock ‘n’ roll royalty, vintage concert posters, rare vinyl records and original artwork will be available in the upcoming auction. Additional relics that avid fans and collectors from around the world will find simply irresistible include:

Johnny Cash’s San Quentin Stage-Worn Denim Jumpsuit (Estimate $125,000-$150,000):
Johnny Cash wore this original blue denim custom-made jumpsuit during his rehearsal performance at San Quentin State Prison, February 24, 1969. This jumpsuit is arguably the most memorable and famous outfit ever worn by Cash, immortalized by legendary rock photographer Jim Marshall when he captured Cash "flipping the bird" during the filming of the San Quentin rehearsal.

John Lennon’s Life Magazine Shoot-Worn Military Tunic (Estimate $300,000-$400,000):
John Lennon is seen wearing this very same World War I-era military band tunic in a photo spread by photographer Henry Grossman that appeared in LIFE magazine in late 1966.

Bruce Springsteen "Born To Run" Handwritten Lyrics (Estimate $9,000-$11,000):
An early working version of "Born To Run" that Bruce Springsteen has handwritten on 8-inch by 10-inch lined notebook paper in black ballpoint pen, with a few words in blue ballpoint pen and a few in red ballpoint pen in very good condition.

The Beatles & Brian Epstein Signed “Please Please Me” Album (Estimate $55,000-$75,000):
The Beatles’ first album released on Parlophone Records signed on the back cover by The Beatles and their manager Brian Epstein in 1963, in mint condition. Authentic Beatles signed album covers are extremely rare, and this is one of only two "Please Please Me" albums signed by both The Beatles and Epstein known to exist.

Collection of Beatles Artifacts from First U.S. Tour:
From the collection of Bob Bonis, The Beatles’ tour manager during their first U.S. tour in 1964, over one hundred lots of never before seen original tour passes, credentials, crew passes, press passes, signed receipts, travel itinerary, entourage lists, handwritten notes about the shows, receipts, copies of contracts and an engraved silver box The Beatles presented to him as a thank you gift with their signatures engraved on the inside will be available.

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