Sporting goods memorabilia sales thriving online

MATTHEWS, N.C. – An exceedingly rare 1899 United Metal Cartridge Company factory bullet board in excellent condition sold for $11,769 in an Internet and catalog auction that ended Mar. 20-21 by It was the first of two variations and the rarer variety, better known as the “Elk Scene” board. It was also the top achiever of the more than 1,200 items sold.

“With the implementation of new proprietary software, the site saw record attendance for what was a fantastic overall auction,” said Chris Roberts, president of

“We had over 2.1 million hits in the final two days, with over 3,500 different bidders. The sale focused mainly on hunting, advertising and militaria, and we saw high prices posted across the board.”

The UMC bullet board was housed in a very fine original frame and its pictures showed the great condition of the lithograph (no damage, no fading, no missing paper). The back was in original condition and the primer box was totally original, not a replacement. All of the shells were original and there was no restoration to the board, measuring 42 inches by 54 1/2 inches.

Following are additional highlights from the sale. All prices quoted include a 13 percent buyer’s premium.

A Winchester vertical banner poster, featuring ‘The Cougar’ and pictured in the Winchester Rarities book, page 49, soared to $7,278. The poster measured 10 1/2 inches by 63 1/2 inches, with a snowflake band at the bottom. It featured a graphic of a cougar on a snow-covered limb, staring directly at the viewer. It showed some routine wear but the colors were brilliant. A 1902 Winchester lithographed double “W” cartridge board, looking like the 1897 version but without any actual cartridges, went for $6,526. The cartridges were head stamped “Winchester 1901,” hence the reason WRACo. issued this board just a few years after the 1897 model.

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