Mather work incentive posters set records at Swann Galleries Aug. 6 auction

NEW YORK—Touchdown!, a Mather Work Incentive poster by Hal Depuy, Chicago, 1929, set an auction record at Swann Galleries on Aug. 6, selling for $7,800. (All prices listed include 20 percent buyer’s premium.)  The large selection of instructional posters from the 1920s featured in the annual summer Vintage Poster sale brought strong prices, including another athletic image by Hal Depuy, Over the Plate!, Chicago, 1929, $4,320; the anonymous How’s Your Control?, Chicago, 1927, $4,560; and Frank Beatty’s The Perfect Finish, Chicago, 1929, $4,080.   

Art nouveau highlights included Henri de Toulouse-Lautrec’s La Revue Blanche, Paris, 1895, $28,800; Alphonse Mucha’s La Tosca for Sarah Bernhardt, Paris, 1898, $5,040; and a group of 92 plates and 24 covers by various artists for the L’Estampe Moderne, 1897-1898, $12,000. Every month, subscribers to this elegant French publication received four prints in portfolio sleeves designed by Alphonse Mucha.

Paul Colin’s quintessentially Art Deco poster advertising André Renaud, the pianist who played two grand pianos simultaneously, Paris, 1929, realized $14,400. 

A section of World War I and II posters included Fred Spears’ Enlist, New York, 1915, considered to be the rarest World War I poster published in the United States, which brought $12,000; the iconic American image, I Want You for the U.S.Army, by James Montgomery Flagg, New York, 1917, $4,410, and his Sow the Seeds of Victory!, 1918, $4,080.  A prescient warning to us all, Clarence Coles Phillips’s Light Consumes Coal, Chicago, circa 1918, sold for a record $9,600.

The sale ended with a small selection of movie posters, and bidders were excited by the Attack of the 50 Ft. Woman, 1958, $6,480; and a French poster for the lovable Little Tramp, Charlie Chaplin / Le Vagabond, Paris, $5,280. 
For complete auction results, an illustrated catalogue with prices realized can be purchased for $35 from Swann Auction Galleries, 104 East 25th Street, New York, NY 10010, or viewed online at

For information about upcoming auctions of vintage posters, please contact Gwendolyn Rayner at 212-254-4710, extension 53, or via email at