This article was originally published in Antique Trader
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BOSTON – The Museum of Fine Arts, Boston (MFA), will debut “The Postcard Age: Selections from the Leonard A. Lauder Collection,” Oct. 24, 2012 as the first general exploration of the postcard as an artistic medium at a major museum.
The postcard-mania, published by G. F. & C. van Dock about 1905.
Leonard A. Lauder Postcard Archive – Promised gift of Leonard A. Lauder.
The exhibition will feature 450 postcards from Europe and the United States, drawn from the Leonard A. Lauder Postcard Archive, one of the world’s finest and most comprehensive collections of postcards, and a promised gift to the MFA.
In the decades around 1900, a postcard craze swept the world, and billions of cards were bought, mailed and pasted into albums.
Acclaimed artists turned to the new medium, but one of the great pleasures of postcards is how some of the most beautiful and interesting cards were made by artists whose names we barely know.
The MFA will showcase these works, tracing how historical and cultural themes of the modern age – enthralling, exciting and sometimes disturbing – played out on the postcard’s tiny canvas.
“The Postcard Age: Selections from the Leonard A. Lauder Collection” will be on view at the MFA Oct. 24, 2012, through April 14, 2013.
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Here are just a few selections from the Leonard A. Lauder Collection:
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- Crocodile and hamsters, from the series Basel Zoological garden. Hedwig Keerl Thoma (Swiss, 1886â1946), about 1922. Color lithograph on card stock. Leonard A. Lauder Postcard Archive – Promised gift of Leonard A. Lauder. Courtesy Museum of Fine Arts, Boston.
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- Electric fan. Lawrence Sterne Stevens (American, 1884-1960). Publisher: Union des exploitations electriques en Belgique (U.E.E.B.) (Brussels, Belgium), about 1930. Color lithograph on card stock. Leonard A. Lauder Postcard Archive – Promised gift of Leonard A. Lauder. Courtesy Museum of Fine Arts, Boston
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- Ice skaters, from a series advertising the Saint Sauveur sports complex. S. Bailie (Belgian). Printer: O. De Rycker & Mendel, Forest Bruxelles. Color lithograph on card stock. Leonard A. Lauder Postcard Archive – Promised gift of Leonard A. Lauder. Courtesy Museum of Fine Arts, Boston.
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- The postcard-mania, published by G. F. & C. van Dock about 1905. Color lithograph on card stock. Leonard A. Lauder Postcard Archive – Promised gift of Leonard A. Lauder. Courtesy Museum of Fine Arts, Boston
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- Triennale d’oltremare / S, from a series for Triennale exhibition of Italian overseas territories. Artist: Cella. Publisher: F. Raimondi, Naples, Italy, 1939. Color lithograph on card stock. Leonard A. Lauder Postcard Archive – Promised gift of Leonard A. Lauder. Courtesy, Museum of Fine Arts, Boston.
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- Two drivers in a speeding green car, from the ten card series Courses Automobiles. Fernand Fernel (Belgian, 1872-1934), about 1903. Color lithograph on card stock. Leonard A. Lauder Postcard Archive – Promised gift of Leonard A. Lauder. Courtesy Museum of Fine Arts, Boston
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- E. & A. Mele & Co., fashion, latest merchandise, Naples, from a series advertising Mele department store. Aleardo Villa (Italian, 1865-1906). Publisher: Officine G. Ricordi & Company, Milan, Italy. About 1900. Color lithograph on card stock. Leonard A. Lauder Postcard Archive – Promised gift of Leonard A. Lauder. Courtesy Museum of Fine Arts, Boston.
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- Woman riding a bicycle with no hands, from a series issued by Continentalpneumatic. Publisher: ContinentalCaoutchouc und GuttaPercha Compagnie, Germany. Leonard A. Lauder Postcard Archive – Promised gift of Leonard A. Lauder.
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- Woman riding a bicycle with no hands, from a series issued by Continentalpneumatic. Publisher: ContinentalCaoutchouc und GuttaPercha Compagnie, Germany. Leonard A. Lauder Postcard Archive – Promised gift of Leonard A. Lauder.
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