Barbie ~ Still Making Heads Turn at 50

Investing in Barbie®? Why not, it worked for inventor Ruth Handler, and today as people look for more tangible items to invest in more people are going off the beaten path.

In the June 1 business section of the The London Free Press, a Canadian newspaper, toys were the hot tip for investors.

"There are some significant investment gains that can be made (through) investing in good quality toys," said Doug Jarvis of Grimsby, in The London Free Press article. Jarvis, along with his wife Bev, run and organize some of Canada’s largest antique toy auctions.

In addition to tin toys, cast-iron toys and the pre-World War II world of toys in general, Jarvis also recommended collectors and investors take a look at Barbie when planning. When she debuted, the Barbie® Doll sold for about $1.99, and now many vintage Barbie dolls (in good condition) and limited edition Barbie® Doll models sell for thousands to tens of thousands.

Whether you have a vintage Barbie® Doll, a limited edition Barbie® decked out in Bob Mackie couture, or a newer Barbie® Doll with career aspirations and business attire, there could be something there that’s more than you realize. Regardless, every Barbie comes with the same hopeful promise as she did back in 1959.

“My whole philosophy of Barbie was that through the doll, the little girl could be anything she wanted to be,” Handler wrote in her 1994 autobiography, Dream Doll: The Ruth Handler Story. “Barbie always represented the fact that a woman has choices.”

barbie doll field guideOne tool to help you determine the value of your Barbie® Dolls and make quick identifications at shows, shops and auctions is the new 2nd edition of Warman’s® Barbie® Doll Field Guide. Priced at just $12.99 this book is easy-to-carry and packed with photos, pricing and descriptions for Barbie Dolls of all types and eras. For a limited time you can receive FREE SHIPPING and Save 22% when you order your copy by June 9 at Just enter Coupon Code ATRB6029 when ordering to receive your savings at checkout.

*Free shipping is available for
U.S. addresses only. Offer expires June 9.