Collecting an American Classic

• Big book of Coca-Cola is back
• Coca-Cola partnerships are legendary
• An American institution

There's always time for a Coca-Cola, especially with this bottle cap Coca-Cola clock. A popular item produced in the 1970s and '80s, this clock is worth $50 today.

Few companies generate the volume and quantity of collectibles as The Coca-Cola Company. This American icon and soda pop pioneer has achieved a global presence, and as a result created a community of collectors that spreads far and wide. Its global reach also can be seen in its partnership with various organizations, efforts and agencies, including the 80-plus year partnership between Coca-Cola and the Olympic Games, and the recently announced collaboration between Coca-Cola and World Wildlife Fund for freshwater preservation and climate protection efforts. The staying power of this brand of soda pop is also related to its character as a collectible.

petrettis coca-cola collectiblesEven in today’s volatile collecting market this category of collectible has proven its no “flash-in-the-pan” fad collectible, writes Allan Petretti, in the state of the market report for the soon-to-be released 12th edition of Petretti’s Coca-Cola Collectibles Price Guide.

“Even with all the pitfalls and ups and downs in the market over the past five years, I am very optimistic about the state of this market,” writes Petretti. “It has sustained a long period of growth and interest, followed by some understandable downturn. Collectors are aware of this advertising as an art form and it has gone far beyond a nostalgia craze.”

In the new edition of Petretti’s, also known as Encyclopedia of Coca-Cola Collectibles, the first 33 pages discuss Coca-Cola collecting as an investment, the artistic appeal of Coca-Cola advertisements, and history of the company, which was started more than 120 years ago by  pharmacist John Stith Pemberton. The book then goes on to feature the largest and most comprehensive collection of Coca-Cola collectibles, presented in one of 13 categories including calendars, signs, toys, bottles, paper products, and more. Petretti’s contains the photos (4,500 in all!), updated prices and concise descriptions that you won’t find in any other singular guide.

Just in time for the holidays, this big, beautiful book about Coca-Cola makes a great gift. So, if you’re feeling like “I’d Like to Buy the World a Coke,” now is your chance with the arrival of the new edition of Petretti’s Coca-Cola Collectibles.

Plus, when you order by Nov. 28, shipping is FREE! Just include Coupon Code ATRBART1114 when ordering to receive your savings.

More Images:

This 1913 bottler's calendar is one of Hamilton King's Coca-Cola Girls paintings. Today it's valued at $12,000.
More than a mere cola container, vintage Coca-Cola bottles are considered to be art. This bottle from the 1960s features a rare foil paper label design and screw top cap. It's valued at $150.
Premiums were the name of the game back in the day, and this 1950s mini picnic cooler with two bottles and plastic simulated ice inside is now worth $225.

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