There's no question nostalgia is at the center of many peoples' interest in antiques and collectibles, but, if you are selling antiques and collectibles Wayne Jordan urges you to consider if you are tapping into the emotion of nostalgia to truly market items.
Antiques & More, a collective of antiques and collectibles dealers operating in San Carlos, Calif. is hosting an anniversary celebration March 5-6.
Behind the Gavel columnist Wayne Jordan is talking about marketing strategies and tactics, and the role they play in any size business.
A Kentucky derby-style mint julep cup is one of several hundred lots coming to auction during Nov. 12 and 14 auctions, featuring the collection of unique items from the estate of the former owner of The Old Collectors Corner of Louisville.
Did you know that collectors of antiques and vintage items are truly rebel spirits? That may seem like an odd statement, but in the Oct. 28, 2015 edition of Antique Trader, Content Manager and Online Editor Antoinette Rahn explains this truth.
Clearly defining and posting shop rules for all patrons to read reduces the risk of mishaps and misunderstandings. However, The Buck Stops Here columnist Melanie C. Thomas shares examples of how some customers don’t appreciate all the rules.
After more than eight decades, Shaw's Antiques of Sacramento, Calif. has closed its doors, and on June 12 Witherell's Antiques will bring 500+ items from the shop to market.
Encouraging customers to make a conscious decision benefiting your business is what marketing is all about. In the latest installment of Behind the Gavel, Wayne Jordan shares insights on capturing customer interest, which is a critical step in the marketing process.
Islander Trading Post, located on Sanibel Island, is more than one of the businesses of this vacation destination, it's an eclectic haven for collectors. Learn more about this seaside shop in the latest Knowing Your Business column.
Being involved in the antiques and collectibles community we are privy to some amazing and inspiring things, and in her latest The Buck Stops Here column, Melanie C. Thomas shares a few of the things that inspire her most, the customers she's met at her Gettysburg shop.