antique shop

Oct. 28, 2015 Trader

From the Editor: Celebrating rebels with a cause

Did you know that collectors of antiques and vintage items are truly rebel spirits? That may seem like an odd statement, but in the Oct. 28, 2015 edition of Antique Trader, Content Manager and Online Editor Antoinette Rahn explains this truth.

Melanie Thomas for Antique Trader magazine

Rules of the house rankle some customers

Clearly defining and posting shop rules for all patrons to read reduces the risk of mishaps and misunderstandings. However, The Buck Stops Here columnist Melanie C. Thomas shares examples of how some customers don’t appreciate all the rules.

Cracker Jack ad

Rousing customers’ senses leads to closing sales

Encouraging customers to make a conscious decision benefiting your business is what marketing is all about. In the latest installment of Behind the Gavel, Wayne Jordan shares insights on capturing customer interest, which is a critical step in the marketing process.