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Tag Archives: antiques business advice

Behind the Gavel: Hanging out your shingle on the Web swells bidder pools with active buyers

February 8, 2013 | Wayne Jordan | Leave a reply
Behind the Gavel by Wayne Jordan

Behind the Gavel columnist Wayne Jordan offers sound advice for going global with an antiques business, by tapping into online streaming auctions. Read More +

Why the time is right to open an antiques shop

March 22, 2012 | Wayne Jordan | Leave a reply
Behind the Gavel by Wayne Jordan

Despite all the gloomy predictions for the antiques trade, this is the place to be says columnist Wayne Jordan. He explains why now is the time to open a brick and mortar antiques shop: Shop owners benefit from low rents, high gas prices and more flexibility than “big box” retailers. Read More +

Why half your new customers can’t find your antiques retail website: It’s not showing up on their smartphones

March 8, 2012 | Wayne Jordan | Leave a reply
Behind the Gavel by Wayne Jordan

With one half of local Internet searches done on a smartphone, it’s time for dealers to check if their shop’s website is mobile compatible. Columnist Wayne Jordan says that luckily, the cost to optimize your site is far less than you paid to create it in the first place. Read More +

Readers’ Letters: Bragging dealers turn off buyers and poor packing turns Goodwill deal into a dud

January 23, 2012 | Antique Trader News | 1 Reply
Color%20Antique%20Trader%20mailbox.jpg

A reader raises issues with eBay and another questions Goodwill.com’s shipping practices. Another reader wonders why some dealers brag about how little they spend on their inventory within earshot of their customers. Read More +

How antiques and vintage dealers can use Facebook to build trust without alienating customers

August 25, 2011 | Wayne Jordan | Leave a reply

What consumers want is to trust the person they will be buying from. How then, can an antiques dealer use social media to build relationships with new customers? A social media strategist offers vintage sellers five tips.
Read More +

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