Your time and effort in promoting your available items online is an essential and not terribly challenging part of the overall marketing of your business advises Wayne Jordan.
In this Behind the Gavel column, Wayne Jordan examines the increase of 'added fees' becoming part of some business operations.
As antiques businesses grow, they may move from selling at an antique mall or show to a free-standing retail location or sell online. As inventory and transactions increase, it becomes harder to keep track of inventory. Starting your business with an inventory plan, such as a SKU system, reduces problems and makes growth easier.
Lack of trust prevents Studies show there are certain behaviors sellers can adopt to achieve higher prices in their online auctions.
Behind the Gavel columnist Wayne Jordan offers sound advice for going global with an antiques business, by tapping into online streaming auctions.
Despite all the gloomy predictions for the antiques trade, this is the place to be says columnist Wayne Jordan. He explains why now is the time to open a brick and mortar antiques shop: Shop owners benefit from low rents, high gas prices and more flexibility than “big box” retailers.
With one half of local Internet searches done on a smartphone, it’s time for dealers to check if their shop’s website is mobile compatible. Columnist Wayne Jordan says that luckily, the cost to optimize your site is far less than you paid to create it in the first place.
A reader raises issues with eBay and another questions Goodwill.com's shipping practices. Another reader wonders why some dealers brag about how little they spend on their inventory within earshot of their customers.