A decade or two ago, auction houses, antiques dealers and show promoters could get away with non-salesmanship. Anyone with Internet access has access to more antiques inventory than any dealer could ever hope to show — and dealers have to step up their game.
There’s more art than science behind staging and merchandising: Those who do it, do it well. Those who don’t can still learn a few rules and tricks to help the right customers discover collectibles they didn’t know they wanted. Read More +
Because we live in a culture fascinated by youth and addicted to everything electronic, there is one species fending off, as best it can, the threat of extinction. I’ll call this genus the antiques dealer. If Darwin is correct, adaptation is tantamount to our species’ survival.
After a trip to England and realizing 90 percent of the antique dealers “across the pond” had gone the way of the buffalo, I was determined to survive. The minute we landed back in the states, our website was updated to a more “Google-friendly” platform and now oozes with SEO keywords, enabling us to be “found” by those persnickety search engines. Read More +
HISTORY is airing a new, 10-part series called “Real Deal,” which zeroes in on the dramatic interaction between buyers and sellers. Taped at Don Presley Auctions’ gallery in Orange, Calif., Real Deal captures the tension that fuels the art of the deal. Antique dealers must summon their expansive knowledge of antiques – and human nature – to clinch the deal. Sellers can walk away from the table at any time and head straight to the auction block, where big money could be awaiting. But there’s always the risk of going home with far less than the dealer offered – or even empty-handed. Read More +
No matter what you think of the Occupy Wall Street movement, it holds the seed of a successful holiday sales season for antique dealers as shoppers eschew corporate retailers. Dealers must capitalize on selling one-of-a-kind, unique gifts that can’t be purchased at a big-box store. Read More +
ST. CHARLES, Ill. – If a picture is worth a thousand words, then a video speaks volumes. One quick glance at the Chicago Suburban Antiques Dealers Association’s YouTube video featuring their Spring, 2011 show will illustrate the variety of offerings typically available at their renowned events. Read More +
>This article was originally published in Antique Trader >>Get it delivered for just a $1 an issue! We’re all familiar with the unique lifestyle that comes with being an antiques dealer: Working when most “normal” people are off, our friends … Read More +