How to present your antiques inventory for a new wave of buyers

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A decade or two ago, auction houses, antiques dealers and show promoters could get away with non-salesmanship. Anyone with Internet access has access to more antiques inventory than any dealer could ever hope to show — and dealers have to step up their game.

There’s more art than science behind staging and merchandising: Those who do it, do it well. Those who don’t can still learn a few rules and tricks to help the right customers discover collectibles they didn’t know they wanted. Read More +

Antiques dealers must adapt more than inventory to stay relevant

Melanie Thomas for Antique Trader magazine

Because we live in a culture fascinated by youth and addicted to everything electronic, there is one species fending off, as best it can, the threat of extinction. I’ll call this genus the antiques dealer. If Darwin is correct, adaptation is tantamount to our species’ survival.

After a trip to England and realizing 90 percent of the antique dealers “across the pond” had gone the way of the buffalo, I was determined to survive. The minute we landed back in the states, our website was updated to a more “Google-friendly” platform and now oozes with SEO keywords, enabling us to be “found” by those persnickety search engines. Read More +

It’s antiques dealers vs auctioneers on HISTORY’s “Real Deal”

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HISTORY is airing a new, 10-part series called “Real Deal,” which zeroes in on the dramatic interaction between buyers and sellers. Taped at Don Presley Auctions’ gallery in Orange, Calif., Real Deal captures the tension that fuels the art of the deal. Antique dealers must summon their expansive knowledge of antiques – and human nature – to clinch the deal. Sellers can walk away from the table at any time and head straight to the auction block, where big money could be awaiting. But there’s always the risk of going home with far less than the dealer offered – or even empty-handed. Read More +