Using these three fundamental, set-it-and-forget-it antiques marketing tactics can help antiques retailers meet their sales goals.
In his latest Behind the Gavel column, Wayne Jordan takes a serious look at the often humorous world of online business marketing using memes.
Well-prepared and engaging retail sales associates are so uncommon these days that with a little effort, your store can quickly gain a reputation for outstanding customer service.
Naysayers claim that brick-and-mortar stores are nothing more than museums, where tech-savvy customers go to touch, feel and test products before buying them online (a practice called “showrooming”). That's bullhockey.
The Antique Trader staff is currently gathering information from antiques and collectibles (and related) businesses for inclusion in the 4th annual industry directory of antiques and collectibles. Antiques and collectibles businesses can get listed in the directory free of charge.
As promised in Wayne Jordan's last column, which defined "dead inventory," here are four easy ways to dispose of dead antiques inventory that don't involve giving it away to the local thrift shop or carrying it to a flea market.
In almost every market, the number of traditional antiques stores continues to dwindle while other marketing channels — estate sale companies, auction companies, consignment stores and online venues — continue to grow.
In our information-heavy, digitally-driven world of antiques, dealers have learned to choose their words wisely. But you may not know as much as you think you do; clinging to outdated words and definitions may be hurting your business.