How to present your antiques inventory for a new wave of buyers

Mitchell-Sotka-Rocky-River-Ohio-antiques-store

A decade or two ago, auction houses, antiques dealers and show promoters could get away with non-salesmanship. Anyone with Internet access has access to more antiques inventory than any dealer could ever hope to show — and dealers have to step up their game.

There’s more art than science behind staging and merchandising: Those who do it, do it well. Those who don’t can still learn a few rules and tricks to help the right customers discover collectibles they didn’t know they wanted. Read More +

Want your antiques inventory to sell itself? Share the story behind your business

What makes some antiques so valuable? It’s the quality of the story attached to the object. Collectors love to tell stories about the items they have collected.

The better the story, the higher the items value to a collector. Stories create value (don’t confuse value with price; value is a personal issue; price is the intersection of supply and demand). Consistently and enthusiastically shared stories will help your business. Read More +

How online video helps antiques dealers tap a Super Bowl audience for pennies

Did you know dealers can produce a video of an antiques business for next to nothing and increase the chance the business will show up in Web searches? The primary purpose of video promoting your antiques business is to drive traffic to your website or online collectibles store, not to sell your item from the video. Wayne Jordan shows us how easy it is to make a video to take advantage of the low-cost online promotion opportunities: If you can take a digital photo then you can make a video for your shop or store. Read More +