Longtime dealer Joyce Coffman is opening a fresh version of Coffman’s Antiques in a neighborhood well-known as home for other antiques, art and designer boutiques. Dealers will emphasize country settings and folk art as well as accessories complimenting any decor. Read More +
Keeping your antiques shop clean and inviting really will perk up sales I just received my Jan. 4, 2012, Antique Trader and loved the cover story by Zac Bissonnette: “What dealers can do to sell items faster for more money.” … Read More +
A decade or two ago, auction houses, antiques dealers and show promoters could get away with non-salesmanship. Anyone with Internet access has access to more antiques inventory than any dealer could ever hope to show — and dealers have to step up their game.
There’s more art than science behind staging and merchandising: Those who do it, do it well. Those who don’t can still learn a few rules and tricks to help the right customers discover collectibles they didn’t know they wanted. Read More +
What makes some antiques so valuable? It’s the quality of the story attached to the object. Collectors love to tell stories about the items they have collected.
The better the story, the higher the items value to a collector. Stories create value (don’t confuse value with price; value is a personal issue; price is the intersection of supply and demand). Consistently and enthusiastically shared stories will help your business. Read More +
Did you know dealers can produce a video of an antiques business for next to nothing and increase the chance the business will show up in Web searches? The primary purpose of video promoting your antiques business is to drive traffic to your website or online collectibles store, not to sell your item from the video. Wayne Jordan shows us how easy it is to make a video to take advantage of the low-cost online promotion opportunities: If you can take a digital photo then you can make a video for your shop or store. Read More +
“I’ve never been lost,” said Daniel Boone; “But I was once perplexed for a few days.” It’s said that Boone was a master at staying found. Making his way through the wilderness with nothing more than an incomplete map, a compass, and his own sensibilities, he blazed a trail that thousands would follow from Virginia to Kentucky.
Personal property is the "800 pound gorilla" of an estate. Dealing with personal property issues consumes most of an executor’s time and causes most of the aggravation. These 10 tips on how to sort through an estate’s personal property can turn a stressful undertaking into a manageable process.
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What consumers want is to trust the person they will be buying from. How then, can an antiques dealer use social media to build relationships with new customers? A social media strategist offers vintage sellers five tips.
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Columnist Wayne Jordan says eBay’s Fraud Protection Program is a response to the atmosphere of distrust – distrust that has existed in the art and antiques market for decades. Without trust, a loyal user base cannot be established, and without loyal customers a company cannot grow. He gives credit to eBay for making an effort to sort all of this out and claims the company’s efforts to control fraud help all online sellers. Read More +
Wayne Jordan looks at the true cost of holding on to inventory too long and why it’s very common in the antiques trade: "Even when faced with compelling financial data (like inventory turns and profits) dealers still hold on to their beloved inventory. The essence of loss aversion is that simply owning something increases its value (to us). We don’t like losing something once we own it. Antiques dealers are also collectors, and they tend to get attached to the items the buy" Read More +